Go-To-Market strategy for Ambulance drone Affiliation Porters 5 Model Rivalry Presently, there is no direct competition for the ambulance drones in the market. The product is the first in the medical sector, which limits direct competition. However, indirect competition occurs from the ambulance automobiles and aircrafts. The two competitors are dominant in the market, which poses considerable competition for the drones. Threats of Substitutes The current substitutes for the ambulance drone are listed in the table below. Product Product Description Differentiators Ambulance Aircrafts They rely on airports and airstrips for landing and are expensive The ambulance drones can land anywhere regardless of the terrain, and they are affordable Ambulance vehicles They are slow and rely on good road network The drones are faster that vehicles and depend on communication technology for navigation Improvement of the road network and airports in various regions in the world would threaten the success of the product in the market.
The ambulance drone is limited because it does not carry medics during an emergency. On the other hand, enhancement of the road network promotes the efficiency of the vehicle ambulances, which can carry the medical personnel and patients for further treatment.
Moreover, most hospitals in developed economies are adopting helicopters in their medical emergency services. Use of helicopter ambulances promotes efficiency because they are can carry medical equipment and the crew. Potential Entrants The development of the drone might prompt advanced inventions in the field, which will threaten the profitability and branding of the product. In this context, more companies might invest in developing a more sophisticated ambulance drone, which is a threat to the product prosperity. Buyers The power of the customers is high because the product is new in the market.
In this case, the customers will be sensitive to changes in the price of the product because they are concentrated in the health sector. In addition, most of the firms will buy the ambulance drones in large volumes, which provides them with a high bargaining power. Furthermore, availability of alternative products in the market gives the customer a great bargaining power regarding the price and supply of the drones in the market. Suppliers The ambulance drones will be unique in the market, which will provide the supplier with high bargaining power.
The supplier will be able to control the demand and supply curve of the ambulance drones in the market. Additionally, there are many suppliers of the components for manufacturing the drones, which limits the bargaining power of the direct suppliers. Swot Analysis Strengths The drones can land in any area regardless of the terrain, which enhances their reliability in rural and suburban regions. In addition, the drones move at a higher speed that aircrafts and automobiles that are essential in improving their emergency response time.
Use of communication technology to control the drones facilitates their ability to access the affected individuals easily. Furthermore, the ambulance drones are less costly than medical aircrafts that facilitate their availability to different medical emergency organizations. Weaknesses The weaknesses of the drone include their inability to carry medical crew during emergencies and their limited space. The ambulance drones rely on modern communication technologies, which might results to further injuries to patients in case of malfunctioning of the machines. Most people in the health sector tend to trust the medical personnel to machinery, which limits the success of the drones in the market.
Opportunities The ambulance drones encompass a new technology in the medical sector that can be improved steadily. The drones can be improved to accommodate adequate medical equipment during emergencies in a particular region. Moreover, the technological advancement in the medical sector can promote the inclusion of additional features on the drones. Threats The threats of the ambulance drones in the market include lack of trust from consumers and adoption of ambulance choppers by hospitals and other health organisations.
Lean Canvas Problem 1. Increase in Medical Emergency Causalities 2. Unreliability of the current ambulance Services Solution Introduction of the Ambulance Drones Unique Value Preposition 1. Increased Efficiency 2. Reduction in Emergency Response Time 3. Reduction in number medical emergency casualties Unfair Advantage Existing trust by the consumers on the tradition types of ambulances Customer Segments 1. Hospitals 2. Health agencies 3. Manufacturing and Processing firms 4. Transport, rescue and Logistics Companies. Key Metrics Efficiency Emergency response time Channels 1. Advisements on media 2. Ambulance service providers seminars 3.
Consulting governmental and non-governmental health agencies 4. Communicating with manufacturing and security companies Cost structure Hardware and Software Development Communication Systems Ambulance drone maintenance Revenue Streams 1. Investment loans from financial Institutions 2. Profits from shared revenue 3. Maintenance revenue Reference Seymour, L. (2013). The seven-step go-to-market strategy - MaRS. MaRS. Retrieved 5 April 2015, from http: //www. marsdd. com/news-and-insights/the-seven-step-go-to-market- strategy/