Essays on Analysis of Google Inc Case Study

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The paper "Analysis of Google Inc" is a perfect example of a business case study.   The market in which Google operates is dynamic and fast-changing and there are many reasons that have led to these trends in market share. Some of the reasons for this include the presence of innovative and differentiated products that arise every so frequently in the market as well as the presence of substantial competitors who always fight a hard battle and who are aggressive in their marketing to make sure they never provide Google with a chance to sit back, breath and relax.

An analysis of Google and its strategies will give us a clearer look at what the situation is at Google. This analysis uses SWOT analysis and Porter’ s generic strategy. Introduction The major product that Google Inc. runs is their extremely successful giant search engine, www. google. com. By the year 2009, Google had grown considerably and now expanded to include many more services that were available on the web. Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from thousands of sources worldwide, Google Docs which allows users to create new documents and share their other documents online, Google Translate which helps translate web pages to different languages, Google Blog Search which searches within millions of blogs around the world, Google Scholar which helps in the search for scholarly articles, Google Adwords which helps advertisers place advertisements on the web and Google Adsense which monetizes websites by publishers serving advertisements on the Google Adwords network.

These are but a few of the various services offered by Google. Google is the most used search engine all over the world, and it is available in multiple languages.

Google even has local search engines using public domains like google. co. uk for the United Kingdom, google. com. au for Australia, google. it for Italy. On the 15th of June in the year 2006, the word ‘ google’ was added to the official Oxford English Dictionary as a verb. In July of the same year, the Merriam-Webster Collegiate Dictionary added the verb google. Google is a verb and it refers to searching for information on the web using the Google search engine. From this extreme growth of Google, some people have argued that Google seems to be a confused company that is no longer directly in its strategy definition.

The challenge that the company has brought to many is that they are unable to identify the objectives that are driving Google to its current strategy. Another thing that is difficult to predict is whether these objectives are in line with what shareholders expect of the company and the rationale behind the current activities and products being provided by the publicly listed company, Google Inc.

It is also quite difficult to make any recommendations for Google’ s future and its developments since their strategy is unclear. Analysis Company’ s mission and vision statement analysis Google’ s mission is “ to organize the world‘ s information and make it universally accessible and useful. ” This mission is an uncomplicated and clear statement of what Google wants to achieve through its activities and it is reflected in the activities of Google and their financial performance.

References

Cowan, L. (2009). Google's Big IPO, Five Years Later. Wall Street Journal - Eastern Edition, 254(40), C3.

Google Inc. (2010). 2010 Annual Report. Mountain View, CA: Google Inc.

Grant, R. M. (2010). Contemporary Strategy Analysis and Cases: Text and Cases. New York: John Wiley & Sons.

Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring corporate strategy: text & cases. Essex: Financial Times Prentice Hall.

Kirby, J. (2009). How Google really does it. Canadian Business, 82(18), 54-58.

Noon, C. (2006). Brin, Page See 'Google' Take Its Place In Dictionary, from http://www.forbes.com/2006/07/06/page-brin-google-cx_cn_0706autofacescan01.html

Porter, M. (1980). Competitive strategy. New York: Free Press.

Porter, M. (1987). From Competitive Advantage to Corporate Strategy. Harvard Business Review, May-June(3), 43–59.

Porter, M. E. (1998). Competitive advantage: creating and sustaining superior performance : with a new introduction. New York: Free Press.

Vise, D. A. (2006). Google. Foreign Policy(154), 20-24.

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