Lecturer: Strategic Human Resource Management: Case Study of GoogleCase SummaryThe case study is an analytic review of Google’s human resource management practices. The case study begins with a review of key features of Google’s human resource management practices. The last part is an evaluation of strengths and weaknesses of these practices. Google is an American knowledge-based company specializing in Internet search and online advertising. Although the company has been in the industry for slightly less than two decades, its business prospects have grown tremendously because of the company’s superior and flexible HR policies and today, Google is a global leader in the industry.
The company’s products are consumed by millions of individuals and organizations across the world (Guest, Dewe and Conway 85). A key factor that has helped Google grow at such a high rate is its philosophy of working through people. The company believes that investing in human resources is the key to strategic, rapid growth. Indeed, development of human capital is an important determinant of success and growth in the knowledge-based industry. In light of this consideration, Google has embarked on an aggressive human resource management program, as well as, innovative technological changes, which have given the company leading edge in the industry (Guest, Dewe and Conway 86).
Google’s human resource practices take into account various issues affecting employee welfare ad productivity. Besides offering competitive salary packages, Google strives to make its work environment one of the most employee-friendly. The company has implemented work-life balance programs to allow employees balance between career and personal life commitments. This initiative is an important strategic move and has contributed to increased employee motivation, morale and job satisfaction Earley & Peterson 15).
The company recruits employees from all walks of life regardless of their experience and offers ongoing training and development programs for its employees. This has encouraged employees to be more creative and innovative. Despite the superiority of Google’s human resource management practices, some concerns have been raised. One of these issues whether the company can be able to maintain the high growth rate and not affect employee productivity. There are fears that the company’s rapid growth and large number of employees are a potential cause of inefficiency due to bureaucracy.
Moreover, the company does not give its employees resources and time to engage in independent initiatives. Analysis and DiscussionAnalyze the innovative HR practices and the 'Best Place to Work For' culture at Google. Google has implemented some of the most innovative and flexible HR management practices through its ‘Best Place to Work For’ and this has seen the company grow in profitability and size. Recruitment and retention of skilled and motivated employees is a major issue of concern for Google’s HR managers.
Through its ‘Best Place to Work For’ culture, Google gives top priority to attracting and developing a wide range of talents. Google has long realized that staff training and development is crucial to its ongoing success (Huselid 666-668). Through continuous training of employees, Google has managed to articulate its human resources with the company’s core strategic objectives and mission. This has in turn added up to the company’s competitive advantages and high profitability. According to Guest, Dewe and Conway (81-86), staff development is an essential aspect of human resource management in today’s organizations, not only in the knowledge based industries but also in other industries.
Through staff training and development, Google has provided a framework for its employees to develop their personal and organizational skills, knowledge and ability.