Essays on Group Business - Qantas Airways Case Study

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Generally, the paper "Group Business - Qantas Airways " is a perfect example of a business case study. Qantas Airways was formed in November 1920 as Queensland and Northern Territory Aerial Services Limited (Qantas 2011) and is one of Australia’ s strongest brands and world-leading long-distance airlines. Qantas Airways provides air transportation through a global network of 142 destinations spanning 44 countries from Australia to Asia Pacific, Southern Africa, Europe and America (Qantas 2011). Qantas Airways caters to the international destinations market with subsidiaries Qantas Link and Jetstar Airways catering for regional and domestic destinations.

Qantas employs an estimated 36,000 employees as of 2011 with about 92% based in the home country Australia. Qantas is headed by the Board of Directors under their Chairman who is seconded by the Chief Executive Officer and other non-executive directors. The Executive Committee consists of officers in charge of various divisions of Qantas such as the Chief Financial Officer, Group Executive of Qantas Airlines Customer and Marketing and Executive Manager Strategy (Qantas 2011). Jetstar Pacific Airlines is a 27 percent owned subsidiary of Qantas based in Ho Chi Minh City, Vietnam.

Jetstar Pacific is a low-cost airline catering for domestic and international flights. Jetstar Pacific has an estimated 2,000 employees in Vietnam. The company is headed by the Chairman of the Board of Directors and a CEO who heads the Executive Committee (Qantas 2011). This report will analyze critical cross-cultural issues in setting up Jetstar as a subsidiary of Qantas Airways in Vietnam. The report will compare and contrast Australia (the home country) and Vietnam’ s (the host country) leadership and management styles using Hofstede’ s five dimensions of national culture.

The report will then provide recommendations on which aspects of the leadership and management style of Qantas need to be adapted for Jetstar in Vietnam as the host country.


Hofstede, G. (2012). National Culture: Australia. Retrieved on March 25, 2012 from <>

Hofstede, G. (2012). National Culture: Vietnam. Retrieved on March 25, 2012 from <>

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Hofstede, G. (2001). Culture’s Consequences: comparing values, behaviors, institutions, and organizations across nations. Michigan: SAGE.

Bennett, R., et al (2000). “Cross-cultural training: A critical step in ensuring the success of international assignments. Human Resource Management, 39(2), pp. 239-250.

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Engholm, C. (1995). Doing Business in the new Vietnam. California: Prentice Hall.

Mead, R. (2004). International Management: Cross-Cultural Dimensions. Cambridge, MA: Blackwell.

Hoang, H. (2008). Culture and management: A study of Vietnamese cultural influences on management style. (Doctoral Dissertation). Retrieved from Proquest/UMI (Accession Order No. 3297920).

Qantas (2011). Annual Report 2011. Retrived on March 25, 2012 from <>

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