The paper "Current Situation in UAE and Strategic Plan " is a good example of a marketing case study. The current situation in UAE where workers are more drawn to the private sector rather than government employment indicates that the existing Human Resource management is to blame for the shift. As a matter of fact, the workforce within the UAE labor force is experiencing low citizen participation in employment at Emiratis (Alrawi et al 2016). As such, it is necessary to formulate and implement a reliable strategic HRM to enable the UAE government through the Emiratis project to establish a firm workforce in the country while inculcating the new technology for innovation in order to establish a more competitive and sustainable workforce environment (Wu & Chiu 2015). In order to recommend viable strategic plans that can be implemented by Emiratis and UAE at large, it is necessary to conduct a SWOT analysis as a means to situational analysis in which the UAE labor force is found (Elbanna & Fadol 2016).
This retrospect paper seeks to recommend effective strategies that can be applied by the UAE government to boost the private sector employment besides rectifying the misconception that lesser organizational efficiency is a result of localization by conducting a SWOT analysis in the UAE demographic setting (Davis & Sisson 2014). Lit review The establishment of a strategic plan has to be attained after establishing the situation on the ground by conducting SWOT analysis.
Therefore, for Emiratis project to succeed, SWOT analysis on the UAE society has to be conducted as a means for establishing the situation in which the UAE workforce is in. SWOT analysis The strategic plan for UAE has to conduct a SWOT analysis on the existing conditions in the workforce.
The strengths in the UAE workforce as pointed out by Suarez et al 2016 involves the government involvement in providing educational privileges to the country besides being one of the leading oil mining countries worldwide. These resources can be harnessed to boost the employment of citizens in the private sector besides improving localization in Emiratis by allowing locals to gain skills and competencies through education (Muhammad Siddique 2015; Hill et al 2014). The key weaknesses for Emiratisation involve the stereotyping within the social setting which has been facilitated with a strong ethical code that is observed due to Islamic religion which hinders equality in employment for both women and men.
This, coupled with the low competencies demonstrated by the locals, the little government funds allocation for salaries, and little technological advancements contribute to the ineffective Emiratisation. These weaknesses can be resolved by the government organizing conferences in which women are encouraged to take up more demanding roles in the workforce to allow for competitiveness in the leadership of various economic sectors.
Moreover, investing in technological institutes like Masdar Institute will boost the skills and competencies for the labor force in the UAE creating opportunities for the private sector to gain more citizens into the workforce (Elbanna & Fadol 2016). Opportunities presented in the UAE workforce improvement as noted include the political stability experienced in the UAE which allows the society to work in harmony and peace. Besides, setting up of institutes like Masdar Institute which provide science-based studies indicate the technological trends improvement in the region which will impact positively on the economy of the UAE (Cardinal et al 2015).
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