The paper "From Modern Production to Imagined Primitive" is a great example of a Management Case Study. The coffee industry is one of the most growing industries in Australia because of the nation’ s love of coffee. The industry is therefore lucrative and thus attracting many competitors and product innovation and diversification. This analysis looks at the internal and external environment and performance of Coffee Campos, an Australian specialty coffee professional with major outlets in Sydney and other towns in the country. This analysis seeks to demonstrate the company’ s current status and how it is influencing the coffee industry. Strategic analysis External analysis PESTLE model Political- The Australia political system is sound and encourages business growth Economical- Australia's economy is strong; it is one of the tops in terms of GDP with a $1.57 trillion GDP indicating a strong Purchasing Power Parity (PPP).
The economy is growing at a 3 . 3 % and hence promising in the future (Acton A 2012). Social- Café and Coffee shops industry in Australia owes its success to the nation’ s love for the quality of coffee, the lifestyle of many Australians are shaped by the daily routine of coffee intake.
The social lifestyle of Australians is, therefore, an enabling factor beyond the next 3-5 years. Technological- This is an indispensable evolution that has played a vital role in easing coffee products deliver, the ability to shop online and check products availability is aiding sales turnover in the coffee industry. This trend is continuing as the platform is being improved over and beyond the next five years. Legal- There are a number of legal challenges in the country but are manageable and hence not a major stumbling block in terms of doing business.
There are no foreseeable legal changes in the coming future ( Inglis & Gimlin 2009). Environmental – The country’ s environment is generally sound and effective in fostering increased coffee sales. These factors pose both opportunities and threats at the same time. The opportunities are backed by the fact that the country’ s environment is conducive for business, technological advancement is particularly enabling because they help in reducing expenses for marketing and distribution if customers make online orders (Campos 2013). This advancement poses a threat to Campos Coffee since it helps in increasing competition given the ease of the new competitor’ s entry into the market.
Campos Coffee is focusing on quality and sustainable farming projects as its strength in dealing with competition. Specific environment The coffee industry has not undergone any significant turbulence for the past few decades, despite the increasing competition due to nation’ s love of specialty coffee, Coffee Campos is not threatened because of its customer relations strategies and the Internal analysis Coffee Campos has an internal mechanism that is its major strength, it has a wide variety of coffee products including coffee blends such as Dark City, Obama blend, organic Espresso blend among others, it also has single-origin coffees, tea and chocolate, limited roasts-Geisha and even cupping sessions which are payable.
Its products are distributed online via their website and customers have payments options which include paypal and visa among others (Campos 2013). The online platform is a major strength which contributes to its overall competitiveness of the company.
Acton A 2012, Issues in General Food Research: 2011 Edition, ScholarlyEditions, London.
Campos 2013, Specialty coffee professionals, accessed from http://www.camposcoffee.com/
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Inglis, D & Gimlin, D 2009, The Globalization of Food, Berg, Syndey.
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Su, R, 2013, Cafe Culture: Is This the End of Instant Coffee in Australia? International Business Times. 10th July 2013.
West, P 2012, From Modern Production to Imagined Primitive: The Social World of Coffee from Papua New Guinea, Duke University Press, Sydney. Pp.23-34.