Essays on Mega-Events and Host-Region Impacts Assignment

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The paper "Mega‐Events and Host‐Region Impacts" is a wonderful example of a Management Assignment. This essay paper seeks to define and examine the notion of mega versus hallmark events as an important concept in the literature of event tourism. These events can be well defined if we relate them to the objectives they seek to fulfill and the relationship they have with the community that facilitates them. A sustainable event must deliver good and important benefits to the host community and maintain the support of all parties involved. This paper also tries to define various terms and how they are used in explaining what hallmark and mega-events are. Mega- Event The phrase "mega-event" does not have a clear definition, but it can either mean the measure of how big or describe the degree at which an event is important.

This event may be a sporting activity with the ability to capture the attention of the international audience and happens once over a given period of time. Mega events rarely happen in one place twice and it’ s a subject to bidding on which country should be given the right to host the event.

The following points may be considered in determining if an event is mega or not (Hiller, 2000: 450). Amount of resources- The number of resources and attention committed to a certain event may determine if it’ s a mega one or not. Mega events take up an extremely large amount of resources from the state and their main target is to leave a legacy. Hotels, arenas, entertainment places, urban parks, and municipal monuments are built to ensure the event becomes a success. Even though mega events demand a huge amount of resources in their preparation stage the benefits that come with them are enormous if the right parties are called into action and coordinate well. Internal and External Characteristics - The internal characteristic of an event is the duration and scale.

How long a certain event will last determines its economic impact on the host country making it an important aspect in defining mega-events. The number of partakers and observers, the number of personal sessions, and the complexity of the organization are also in this category.

Many say that mega-events must get the attention of one million or more observers and be “ must-see” in nature and also attract worldwide publicity. On the other hand, external features like media and tourism attractivity, and its effects on the hosting country determines if an event is a mega one or not. A small event like a music concert can have “ mega “ outcomes on a small community in terms of economic benefits among others. It can also have massive media attention even though very small. Hence mega-events are also well explained by the level of their significance (Roche, 1994: 140).

Mega-events are those that cause massive levels of tourism, great media attention, good reputation, or improved economy for the guest country, venue or entity. Judging by these statements, it can be debated that hallmark events can also be mega. An example of a mega event is the Olympic Games that take place every four years. The games are divided into summer and winter and the two happen in that span of four years. The event was started after the ancient Olympic Games that were hosted in Olympia Greece in the 8th century.

The evolution of the games has led to many changes which include the invention of the Paralympics games for athletes with a disability, winter Olympics games that take place during winter, and the youth Olympic Games for upcoming athletes. The features of a mega event are evident in the Olympic Games and it is illustrated below (Jones, 2001: 249).

References

Gursoy, D. and Kendall, K.W., 2006. Hosting mega events: Modeling locals’ support. Annals of Tourism Research, 33(3), pp.603-623.

Roche, M., 1994. Mega-events and urban policy. Annals of Tourism research,21(1), pp.1-19.

Hiller, H.H., 2000. Mega‐events, urban boosterism and growth strategies: an analysis of the objectives and legitimations of the Cape Town 2004 Olympic Bid. International journal of urban and regional research, 24(2), pp.449-458.

Jones, C., 2001. Mega‐events and host‐region impacts: determining the true worth of the 1999 Rugby World Cup. International Journal of Tourism Research, 3(3), pp.241-251.

Hiller, H.H., 1998. Assessing the impact of mega-events: a linkage model.Current issues in tourism, 1(1), pp.47-57.

Hall, C.M., 1992. Hallmark tourist events: impacts, management and planning. Belhaven Press.

Brent Ritchie, J.R., 1984. Assessing the impact of hallmark events: conceptual and research issues. Journal of travel research, 23(1), pp.2-11.

Hall, C.M., 1989. The definition and analysis of hallmark tourist events.GeoJournal, 19(3), pp.263-268.

Hall, C.M., 1987. The effects of hallmark events on cities. Journal of Travel Research, 26(2), pp.44-45.

Ritchie, J.B. and Beliveau, D., 1974. Hallmark events: An evaluation of a strategic response to seasonality in the travel market. Journal of travel research, 13(2), pp.14-20.

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