HARLEQUIN: Harlequin customers One of harlequin’s target markets is the young adult generation. Harlequin has produced the ‘harlequin teen, ’ that fiction line that targets the young generation. Among harlequin productions under harlequin teen is ‘my soul to take, and intertwined. ’ Harlequin has also launched a lined channel that targets African-American teens (Banham 23). Harlequin launched Kimani Tru in a bid to reach out to the African-American teens.
The management explains that the launch of a YA program is designed to help harlequin reach out to its customers in a better way. Harlequin views younger women as a basic and natural extension of its core relationship, it offers a comprehensive range of teen stories (Banham 30). Harlequin books are sold in international markets. In order to suit the broad array of harlequin’s markets different languages are used in authorship of books. Harlequin targets audience that loves reading romantic books by producing a large array of fictitious romantic books.
It also targets audiences of action-adventure through its maintenance of its worldwide library and Gold Eagle imprints. Its North American market is estimated to be the largest. Its targeted customers are sought to be within the medium age of 41, likely to be married, well-educated and employed outside the home. Harlequin’s biggest targeted market is women hence; it carries out advertisements of its works on women magazines. Harlequin different lines are set to produce different promises to its customers (Banham 31).
Customer value creation Harlequin engages in maintaining a direct relationship with its customers. It creates relationships by helping the customers to maintain customer to customer relationships and customer to harlequin relationships by creating author forums where customers can interact with the authors (Banham 44).
Harlequin maintains an online community which maintains customer contact with one another via chatting and sending emails. The employees of the company have an online forum where they maintain contact with customers at all times. This helps improve the relationships between the company and its customers. Any questions and issues that touches the company are addressed accordingly, and customer satisfaction is attained swiftly (Banham 46). These connections enable open interactions that solve challenging questions that readers may find in books they have read.
Harlequin hosts a customer delegates end year party so that its customers can feel important and encouraged to read even more books. The most important accomplishment of these connections sees friendship grow between readers from all walks of the world. Some time back, harlequin went a step higher by creating closer location for customers where they can get harlequin’s books such as groceries. Customers like the company because it puts its customers first. Harlequin is always committed to customers and has devised ways through which, it communication with the customers will be enhanced and maintained.
Harlequin carries out product development and upgrades provided in communication forum such that the customers have no issues visiting and reading their books through subscriptions and online services. The company delivers quality products that satisfy the customers’ needs (Banham 47). Single-title business Harlequin should not embark on the single-title task force.
After the first task force, the company was able to identify the reasons why its business was down. After designing and implementing strategies accordingly, the company began to realize profits that meant that it had reached out to its customers (Banham 53). Already, the company has acquired many single-title rights for publishing. It is imperative that the company upholds a competitive edge other than eliminating the competition completely. The company already faces a wide positivity from its customers.
Many customers believe in the spirit of the business. They have embraced the quality work of the business such that there will be no need for a company to embark on single-title task force (Banham 54). Works Cited Banham, Martin.
The Cambridge Guide to the Theatre (new edition). Cambridge: Cambridge University Press. 1995. Print.