Essays on Healthy Food for Children Business Plan

Download full paperFile format: .doc, available for editing

The paper "Healthy Food for Children" is a great example of a Marketing Business Plan. Diabetes has become a common lifestyle disease in Australia. About three million Australians lived with diabetes by 2013 (Vos & Strydom, 1998). Children are prone to diabetes and other ailments People suffering from diabetes usually face many complications caused by this condition. Kidney failure is one of the most commonly reported complications. Deaths due to kidney failure in Australia’ s children are high (Stafford et al. , 2009). The Australian Bureau of Statistics opines that such deaths will continue to rise in the future.

Patient’ s eyesight is negatively affected by diabetes and cases of blindness are reported in a number of hospital facilities in Australia. The main challenge with diabetes is the variations on sugar levels in the blood depending on the diabetes type. The blood sugar levels should be kept at appropriate levels through proper diet habits and regular monitoring. The illiteracy levels in this group of patients in Australia are high. Lack of primary health care focus and health promotion also worsens the worse situation. Dietary habits in Australia are determined by traditional, economic and individual factors.

Communities also have their own food habits since time immemorial. That poses great challenges to the promotion of diet literacy to diabetic people. Patients should be taught on how to adopt new and better feeding habits. It is important for patients to realize that it is only through individual responsibility that they can eliminate some types of ailments (Hegney et al. , 2005). Diabetes being one of the lifestyle conditions, it is important to take some form of personal control in managing the disease.

Our company understands that good eating habits help in reducing overweight in diabetic patients. A healthy diet tends to restrict the quantities of carbohydrates. Such an eating plan helps to check against weight increases, while at the same time, maintaining medium body fatness. Notably, obesity and other related ailments are associated with typical high carbohydrates. Thus, there is no point in avoiding healthy and nutritious food as a way of controlling carbohydrates and consumption of natural fats. Mission statement To be the market leader in the healthy, nutritious and tasty food industry across Australia through adoption of quality, health and safety practices as well as best farming practices, state of the art technologies and high-quality products, taking into consideration economic and environmentally sound practices. Objectives To be the market leader in the healthy, nutritious and tasty food industry in Australia; To be the pacesetter in quality, health, safety and environment in Australian healthy, nutritious and tasty food market; To maintain a constant supply and profitability of healthy, nutritious and tasty food throughout the year. 1.4 Value and positioning analysis The company aims at adding value to healthy, nutritious and tasty food industry in Australia and across the globe in various ways to create a competitive advantage.

This includes boosting the value perception of the consumer through promotions, campaigns, and training to create awareness on healthy, nutritious and tasty food. The packaging and branding will also contribute to value addition, especially to the new markets. Branding ensures easy identification of our company’ s products and creates a competitive edge over other brands. In addition, branding will appease the impulse buyers and create a competitive advantage to the substitute products.

Awareness creation and quality control will be ensured throughout the supply chain in terms of handling, display, and storage to ensure that only quality products reach the consumer. The manufacturers will have healthy, nutritious and tasty food at a better rate to woo them into buying more of the products and expanding the clientele base. Other positioning activities will include merchandising of the product to expand the market.


Alozie, E. C. 2012. Advertising in Developing and Emerging Countries: The Economic, Political and Social Context: Farnham: Gower Publishing, Ltd.

Boone, L. E. & Kurtz, D. L. 2011. Contemporary Business. Ed. 14. Hoboken: John Wiley & Sons.

Ferrell, O & Hartline, M. (2010). Marketing Strategy. Ed: 5. London: Cengage Learning.

Francis, C. 2010. International Business: Text and Cases. Ed: 5. New Delhi: PHI Learning Pvt. Ltd.

Gitman, L. J. & McDaniel, C. D. 2008. The Future of Business: The Essentials. Ed: 4. London: Cengage Learning.

Hegney, D., Plank, A., Watson, J., Raith, L., & McKeon, C. (2005). Patient education and consumer medicine information: A study of provision by Queensland rural and remote area registered nurses. Journal of Clinical Nursing, 14(7), 855-862.

Hansen F & Christensen, L.B. 2003. Branding and Advertising. Copenhagen: Copenhagen Business School Press DK.

Hopkins, T; Zeller, D & Roberts, R. R. 2012. Selling All-in-One For Dummies: For Dummies. Hoboken: John Wiley & Sons.

Keillor, B. D. 2011. Winning in the Global Market: A Practical Guide to International Business Success: A Practical Guide to International Business Success. California: ABC-CLIO.

McKinsey & Co. (2009) Preparing for China's Urban Billion. Retrieved 28th March 2013,

Mentzer, J. T. 2001. Supply Chain Management. Ed: 2.New York: SAGE.

Murthy. 2009. Advertising. India: Excel Books India, 2009.

OaShaughnessy, J. 1995. Competitive Marketing: A Strategic Approach. Ed: 3. London: Routledge.

Stafford, J., Mitchell, H., Stoneham, M., & Daube, M. (2009). Advocacy in action: A toolkit for public health professionals. (2nd Ed.). Perth: Public Health Advocacy Institute of Western Australia. Available at Toolkit% 202ndedition.pdf

Vos, A. S., & Strydom, H. (1998). Research at grass roots: a primer for the caring professions. Pretoria: J.L. van Schaik.

Wooley, SC. & Garner, D 1991, Obesity treatment: the high cost of false hope. J Am Diet Assoc. 91(10): 1248-1251.

Download full paperFile format: .doc, available for editing
Contact Us