Essays on The Charity Sector in the UK Case Study

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The paper "The Charity Sector in the UK " is an outstanding example of a marketing case study.   The charity sector in the UK has been experiencing a lot of changes in the last decade and this is mostly linked to the structural landscape of the sector and also to the external environment in which they are supposed to operate. Charity groups seem to be facing competition as well as a challenging environment. Authors such as Chew 2003 have argued that various charitable organizations in the UK seem to be facing a changed and dynamic competitive landscape and this is mainly linked to the intensity as well as the nature of the completion for organizational resources and financial resources.

Currently, cancer is viewed as being one of the deadliest diseases in the world. Thus a lot of research needs to be carried to so as to decline the rate at which death occurs due to cancer. This report sets out to deal with the micro and macro environment, porter’ s five models, gap analysis, SWOT analysis and lastly offer a recommendation.

In doing so, there will also be a demonstration of the assumptions that have been made about the future of the marketplace. Microenvironment Porter’ s five models The threat of new entrants Essentially, the threats of new entries in the cancer research area seem to be fairly high. The largest barrier seems to be the huge amount of funds that are needed in order to conduct cancer-related research (Austoker 1988). Based on the fact that the cancer research UK is a charity group the threat of entry can, therefore, be termed as being low for most people will tend to have a strong belief for those research institutes that have been there for a long time (Austoker 1988).

Hence it may prove difficult to a new entrant to enter the market since it will not gain any kind of profits and they will also need to attract the awareness of the customers. The threat of substitute products or services There seems to be a lower level of risks in relation to substitute products or services in this case. Most people will opt to get help from a well-known research body as compared to one that is not known.

Also in relation to this, the cancer research UK will tend to be better since it is usually funded by donations and investments by people. Bargaining power of customers (buyers) In relation to the buying power, patient plan a role in the isolation to the other influencing aspects, the patient’ s ability to affect the players in the industry in a negative manner will tend to cause low returns. Bargaining power of suppliers in relation to the medical and pharmaceutical equipment the surplus power seems to be high.

As it has already been discussed the research institute mainly relies on donations thus it may at times prove hard to determine the bargaining power of the suppliers. The intensity of competitive rivalry In the traditional models, completion among rivals mainly led to zero profits for the firms. Thus in relation to this cancer research UK have already established affordable ground and that have a lot of support as well as donations from a great number of people and organizations (Malhotra & Birks 2006). Thus a rivalry that may enter the industry so as to compete may be on the losing end.

References

Austoker, J 1988, A history of the Imperial Cancer Research Fund, 1902-1986. Oxford University Press, Oxford.

Chisnall, P 2005, Marketing Research, 7th edition, McGraw-Hill, UK.

Dibb, S 2005, Marketing: Concepts and Strategies, Houghton Mifflin, Boston.

Fill, C. (2002) Marketing Communications. Prentice Hall, New Jersey.

Gaze, M & Wilson, I 2002, Handbook of Community Cancer Care. Cambridge University Press, Cambridge.

Malhotra, N & Birks, D 2006, Marketing Research - An applied Approach, 2nd edition, FT Prentice Hall, UK.

Pickton, D & Broderick, A 2004, Integrated Marketing Communications. Financial Times Prentice Hall, New York.

Rafi, I 2006, An Introduction to the Use of Anticancer Drugs. Elsevier Health Sciences, Elsevier.

Smith P 2002, Marketing Communications: An Integrated Approach. 2nd Edition, Kogan Page, London.

Smith, P, Berry, C & Pulford, A 1997, Strategic Marketing Communications. Kogan Page, London.

Wright, L & Crimp, M 2000, The Marketing Research Process, 5th edition, FT Prentice Hall, UK.

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