Essays on Hillingdon Electricals Ltd Development Perspectives Case Study

Download full paperFile format: .doc, available for editing

The paper “ Hillingdon Electricals Ltd Development Perspectives ” is a well-turned example of the business case study. HEL is stated to be a retail organization, which is principally involved in dealing with a range of household and electronic products across the South-east region of England. The household and electronic products offered by the retail stores of the organization include home appliances such as home entertainment systems, washing machines along with Personal Computers (PCs), Tablets, and iPads among others. The policy of “ lowest prices anywhere” has significantly enabled HEL to successfully complete its ten years of experience in its target markets across the South-East region of England.

Moreover, building a strong relationship with its business partners along with enhancing its reputation has also facilitated HEL to obtain significant values within its operating areas. However, for the last two years, HEL has been experiencing a significant decline in its market shares due to the rising competition in the respective business industry along with the instability of the global economy. The consequences of significant losses incurred in the market share resulted in an increase in the target set for its retail stores through the implementation of a higher pricing strategy for its wide range of households and electronic products.

Moreover, the company has also been identified to implement higher promotional activities in order to refurbish the annual sales of its retail stores. The strategy of changing business policies or regulations was highly motivated the organization to cope with the potential challenges caused by the market competition and economic instabilities. Correspondingly, the case scenario of HEL demonstrates three major scenarios regarding the difficulties faced by the organization with respect to the legal regulations and policies.

The company has conducted a wide range of advertising programs through different media to publicize its newly developed pricing structure for the products offered by its retail outlets. According to the advertisement results, it has been observed that the newly built pricing structure has incorporated numerous issues associated with the price of each individual product that is significantly cheaper than other marketers.


[1]The Stationery Office Limited, 2000. The Business Protection from Misleading Marketing Regulations 2008. Trade Descriptions. [Online] Available at: [Accessed November 29, 2013].

1 A-law resource, No Date. Donoghue v Stevenson [1932] AC 562 House of Lords. Home. [Online] Available at: [Accessed November 29, 2013].

Crown, No Date. Marketing and Advertising: The Law. Advertising Codes of Practice. [Online] Available at: [Accessed November 29, 2013].

E-Law Resource, No Date. Tort Law. Negligence - Duty of Care. [Online] Available at: [Accessed November 29, 2013].

Holland, J., 2013. Employment Law 2013. Oxford University Press.

Office of Fair Trading, 2011. Why you Need to Know about the Law on the Sale of Goods. Sales of Goods Act. [Online] Available at: [Accessed November 29, 2013].

Office of the Trading, 2008. Business to business promotions and comparative advertisements. Business Leaflets. [Online] Available at: [Accessed November 29, 2013].

Simpsons Solicitors, 2000. The Principles of Contract. Documents. [Online] Available at: [Accessed November 29, 2013].

The Stationery Office Limited, 2000. Sale of Goods Act 1979. Chapter 54. [Online] Available at: [Accessed November 29, 2013].

Turner, C., 2013. Unlocking Employment Law. Routledge.


National Computing Centre, 2005. Developing a Successful Governance Strategy. IT Governance. [Online] Available at: [Accessed November 29, 2013].

Tamanaha, B. Z., 2007. Understanding Legal Pluralism: Past to Present, Local to Global. Sydney Law Review, pp. 375-411.

Download full paperFile format: .doc, available for editing
Contact Us