The paper "Marketing of Holden Barina in China" is a great example of a case study on marketing. Whenever, a company considers looking for a foreign market, information about the market that becomes crucial and essential to look at. The information about the company is also important. This analysis report provides information concerning GM Holden and Holden Barina as a product line. It considers Beijing and its viability as the new market for Holden Barina. It looks at the current market information concerning Beijing. It also considers the SWOT analysis of the company and the possible competition in the new market.
Various factors such as economic, environmental, social, technological and legal factors that are likely to affect the operation of Holden Barina in Beijing are also discussed. The report then provides a suitable marketing plan for the company with considerations on the market entry strategies for 2014-2015 and 2016-2017. It also discusses the various marketing mix factors such as price, brand, and promotions. Through the report, various factors and found to favor Beijing as the appropriate market for Holden Barina while, there are also various rising factors, especially legal issues that are likely to hinder venturing in Beijing.
In general, the evaluation gives a favorable possibility of having Beijing as the new market for this brand. This analysis report aims at conducting research for the marketing of the Holden Barina Product line with a focus on Beijing as the market target. The report provides a critical analysis of the market target for the product line and thereby aims at developing a comprehensive market diversification proposal for Holden Barina Product line.
This aims at providing proposals to enable the company product line to consider Beijing as its international market. Holden is an automaker operating in Australia with its headquarters being in Port Melbourne, Victoria. The company began its operations in 1856 but became a subsidiary of General Motors in 1931. Holden has controlled General Motors' vehicle operations in Australia due to this. Although the engines are produced in Fishermans Band Plant located in Port Melbourne, the manufacturing plant is located in Elizabeth in Victoria. Holden's vehicle operations currently produce forty-five variants with productions of a Sports wagon, Ute, Commodore ranges of sedans, Caprice V long-wheel luxury cars and the sedan and Hatch. Holden Barina is a product line of GM Barina Limited sold by the company in various phases of generations.
Since its first production, the brand line has gone under five generational versions of GM vehicles. The first version was the Suzuki Cultus which featured between 1985 and 1988. The second generation featured rebadged Suzuki Cultus between 1988 and 1994. There the third generation branded Opel Corsa between 1994 and 2001. The fourth-generation saw the release of XC Barina which featured between 2001 and 2005.
The fifth-generation is the Chevrolet Aveo between 2005 and 2011.