The paper "Honda Motors Company Marketing PLan" is an outstanding example of a marketing case study. This report has been drafted in a comprehensive manner to focus on the case study/ marketing report of Honda Outboard Motors. Honda Motors Company is certainly one of the best known and renowned companies in the list of automakers. It is currently regarded as the third-largest automaker in Japan and is perhaps the world’ s best motorcycle manufacturer. The company has also been successful in the manufacture of outboard engines and has focused exclusively on four-stroke technology since the early 1960s by creating a market of its own for a full-size range of four-stroke engines to its recent market of the small range of PWC. This report looks to focus on three different aspects of Honda Outboard Motors marketing concepts.
Initially, the report looks to highlight upon the current marketing environment of Honda Outboard Motors where a clear discussion has been made in context to competitors analysis along with a discussion on Porter’ s Five Force Model of Industry Competitiveness and a discussion on the consumer behaviour analysis of Honda Outboard Motors.
The report then shifts to more synchronised and minute learning of the current marketing strategies of Honda Outboard Motors where the report looks to highlight upon the targeted market of the company along with a discussion on the different elements of the marketing mix to identify and discuss upon the future marketing strategies for Honda Outboard Motors. Finally, the final part of the report makes a clear discussion of most justifiable and feasible marketing strategies which Honda Outboard Motors can look upon to ensure rapid growth and sustainable competitive development of its overall business. Brief about the Company Honda Motors Company together with many subsidiaries engages itself in the development, manufacture and development of various motorcycles, automobiles, board engines and other power products with its business extended in North America, Europe, Asia and some other parts of the globe.
The company was founded in the year 1940 and is based in Tokyo, Japan. The company is certainly the best rated in the manufacture of its various motorcycles in the category of business and commuter models including sports models etc.
In the category of an automobile, it manufactures and develops products like passenger cars, minivans, mini cars, sports utility cars etc. The power product consists of portable generators, general-purpose engines, water pumps, marine outboard engines etc. It is to be noted that this report specifically focuses on the outboard engines of its power product category. The company works with a global viewpoint of supplying products of the highest quality at a reasonable price and is aimed towards maximum customer satisfaction of its users. The company on a constant basis dream to aspire itself and develop products with enhances mobility and benefits the society at large. Current Marketing Environment The marketing environment holds significant importance in any industry and decides upon the strategic goals and achievements of organizational objectives.
This part of the report looks to provide a clear understanding about the current marketing environment of Honda Outboard Motors and makes a discussion on the competitor’ s analysis along with a discussion on Porter’ s Model of Five Forces of Competitive Rivalry and a discussion on the consumer behaviour analysis of Honda Outboard Motors.