Question 1Hospitality industry involves provision of personalised services that require personal interactions between the host/server and the guest. This relationship is cultural and social therefore requires that the service providers in the hospitality industry are well versed with social and vocational aspects of his/her role. Hospitality varies with cultures and traditions consequently requiring that hospitality service vendors be able to responsive to various clients’ cultures in a way that will enhance the hospitality services offered. Hospitality management education therefore should be able to incorporate a wider social science disciplines in their curriculum so that it can enhance and develop the capacity of the trainees in understanding different cultures (Yu 1999).
This can help in developing proactive management approaches that will facilitate effective management and offer of competitive services. The appreciation of social sciences as being a contributor to development of analytical skills that are required for effective management of any successful commercial hospitality enterprise requires that it is incorporated in the hospitality education curriculum as a fundamental foundation. Inclusion of social science in hospitality management will also ensure enhanced cognition of the wider view of the hospitality industry as a multicultural sector.
Social sciences also will provides a much more understanding of the vocational aspects of the industry since it provides the historical growth of the industry (Barrows & Bosselman 1999). This will induce the students in the area to think creatively in order to develop innovations required to fast track the industry growth. Question 2The etymology of hospitality has clearly indicated a clear relationship between stranger/guest and enemy. In essence, the development of the industry is much more built around this relationship.
Most etymological studies reveal that stranger/ guest and enemy had similar meaning. The Greeks xenos phobos meaning fear of strangers but xenos alone meant guest/ host or stranger. Thus the fear of strangers founded the development of hospitality industry. In ancient time visitors were treated with utmost care since they were unknown neither their intentions easily deciphered. With no clarity of the identities and intentions of the strangers, the host always was extra cautious with regard to the relations with the strangers having in mind their potential espionage intentions from their enemies. Strangers were associated with the gods and magical powers.
Most ancient societies believed that the gods always interacted with them through strangers hence they were extremely careful in the treatment they accorded to strangers. Most societies believed that strangers if not treated with decorum, could cast an evil spell on them and on the contrary they could as well be a blessing on them. Question 3Ancient hospitality and sex were intertwined, with this kind of historical background; contemporary hospitality service needs to clarify its relations with sex.
Sex between female host and the male guests is viewed as being morally uncouth. Most of the service providers in hospitality industry are women since the nature of services offered requires a feminine approach. This is because it involves provision of food, welcoming visitors and companionship. There are a lot of misconceptions in the process of offering these services by women since some are personalised to an extent that their male guests could misconstrue a potential offer for sex. In the process of the kindness and other service encounters, male guests should be able to know that the ambience being provided to them is just part of the hotel service (Harrinton 2007).