1.Reason’s for the need to include a multidisciplinary social science driven curriculum which balances the vocational and action orientation with that of liberal and reflective orientationStudents of hospitality will learn much from an increased exposure to many disciplines and also get the opportunity to reflect on connections between their life experiences and varied theoretical ways of understanding and knowing what constitutes the hospitality concept as broadly conceived. As such, the students will be better placed to respond to psychological and social needs of customers. Inclusion of a multidisciplinary social science driven curriculum which balances the vocational and action orientation with that of liberal and reflective orientation will enable the students to better respond to the dynamics of the international hospitality industry and business environment and hence become better hospitality managers as they will be able to think broadly (Baker and Huyton, 2000).
Furthermore, hospitality industry is a cross culture industry and hence the need to understand the differing cultures. 2.Both the word guest and stranger were used interchangeably to imply someone with whom one has reciprocal duty of hospitality. The word stranger was used because the hosts did not have any knowledge about the guest.
Since the hosts did not know what the motive (intentions) of the stranger was, he was seen as an enemy because of the potential threat he posed to the community. The reasons why strangers were treated with suspicion include; The potentially harmful magico-religious powers ascribed to them as strangers were thought to be sacred endowed with magico religious powers and hence suspicion because of their potential to cast magical powers, curses, spells and the evil eye or because they could be supernatural beings in disguise. Strangers were treated with suspicion as their intentions and identities are unknown and hence the host community felt insecure and disoriented and there was anxiety about the stranger’s arrival (Beatty, 1996). 3.
Women hosts in ancient societies were honor-bound to please their guests through the provision of sexual relations. Thus, hospitality and sex were intricately linked just as food; shelter and security were intricately linked with hospitality. However, I believe that hospitality and sex are not linked in any way in contemporary commercial hospitality provision as the nature of hospitality and the role of women in hospitality provision has greatly changed.
In ancient times, hospitality was not commercialized and the society viewed women as objects of sexual gratification and hence the reason why they were compelled to provide sexualized hospitality. With commercialization of hospitality, many women have been employed in the industry due to the perception that this is a traditional role for women. They are expected to groom properly, talk nicely, be friendly and do anything possible to please the guests to ensure repeat purchase.
However, the role to provide sexualized hospitality is no longer part of modern hospitality and is not part of their job description (Gilbert and Guerrier). Was this to be part of their role, then hospitality would be purely a woman’s job and it would be part of their job description to provide sexualized hospitality unlike the present scenario where even men work in the industry. Furthermore, with the recognition of women’s rights sex and hospitality can not be linked. If any woman provides sexualized hospitality to a guest, then she does it voluntarily and may be for a pay unlike in the past when they were duty bound to do it.