The paper "Niceties Hotel Website" is a good example of a business assignment. The hotel industry serves clients from all over the world. This large clientele base needs a source of information on all the products offered. Marketing needs to be done using the most recent avenue which is a website. The website will be updated with the most recent information to help the client make their decision on which products to choose. Some of the biggest hotels like the Hilton have websites giving details about their product and also allowing payment online.
The growth is seen by the number of hits and bookings made online. This booking would not be possible if a website did not exist in the first place. Business Background The Niceties hotel provides lodging facilities, events organization, indoor and outdoor catering facilities. The lodging facilities are where clients can book rooms by visiting the hotel offices physically or making a call to the administration. Rooms are priced differently according to the numbers of beds and occupants who can be accommodated. The catering facility involves providing meals to people with different events like weddings, birthday parties or offices dinners.
The catering department provides tents and seats to the client at an extra cost whenever the need arises. Clients are allowed to make a reservation of tables if they would like to hold meetings within the hotel rooms. These facilities are marketed through word of mouth or billboards displayed on the highway. The hotel has been at the forefront of accommodating tourists from Asia, Europe and the Americas. These clients are mostly booked in by their travel agents who get a commission out of every client they book in the hotel. Business Goals The business would like to increase the number of hotel bookings by approximately 10% by January 2013.
This can only be achieved by identifying new market locations and trying to identify untapped markets. One of the markets that need an entry is Africa and Far East Asia. These places have a number of businessmen who visit Australia all the time of the year. Advertisement in this market can only be done by adopting a new advertisement strategy.
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