How Celebrity Endorsement Affects Consumer Behavior Of Young Adults In Fashion Industry - Literature review Example

… The paper "Definitions of celebrity endorsement" is a perfect example of a Marketing Case Study.... nbsp; The paper "Definitions of celebrity endorsement" is a perfect example of a Marketing Case Study.... The marketing strategy that many marketing managers have turned to is celebrity endorsement.... The celebrity endorsement by the celebrity plays a great role in the marketing function of an organization (Belch & Belch 2001)....

Overview of Smartphone The fast increasing demand of the Smartphone has led to a new experience in the telephony industry.... Reuters' poll claims that in 2013, Samsung was the top brand after surpassing Apple in the global smartphone industry.... Consumer purchase decision-making process Some of the essential issues in the consumers' purchase behavior are the manner in which they develop, adjust and apply their decision-making strategies to settle for a product (Santosh & Pandey, 2011, p....

The concept of marketing helps in differentiating a firm from the others in the same industry depending on the effectiveness and competitiveness.... The concept of marketing helps in differentiating a firm from the others in the same industry depending on the effectiveness and competitiveness of the respective marketing strategies.... This dissertation looks at how sports brands (Adidas, Nike, and Puma) manage their marketing strategies and how they make them competitive within the sporting industry....

The association between the product and the brand has a positive effect on the purchasing behavior of consumers and it is commonly enabled through the use of primary endorsers.... … The paper "Celebrity Endorsements Influence on consumer behavior towards Luxury Brands" is a perfect example of marketing coursework.... The paper "Celebrity Endorsements Influence on consumer behavior towards Luxury Brands" is a perfect example of marketing coursework....

… The paper "Brand Management - celebrity endorsement and Consumer Behaviour" is an outstanding example of a literature review on management.... The paper "Brand Management - celebrity endorsement and Consumer Behaviour" is an outstanding example of a literature review on management.... It is on such backdrop that celebrity endorsement has become a major advertisement technique.... Other experts and professionals have postulated that a combination of an intricate and effective advertising strategy and celebrity endorsement drastically increases the brand value, thus stimulating purchase by the consumers especially those allied to the celebrity either as fans, relatives, or mere admirers....

These statistics allude to the effectiveness of celebrity endorsement as a tool to influence consumer choice.... While a myriad of factors undoubtedly comes into play in influencing a consumer's final purchasing decision, Hamish and Pringle, 2005 posit that celebrity endorsement can indeed convert positive purchase intentions into actual purchases in Generation Y teenagers.... These results are consistent with the view that in spite of the cost and the attendant risks, celebrity endorsement is indeed an effective marketing tool....

This brand provides a high value for its customers and as a result, consumers who purchase footwear products under this brand not only do so due to their usability or functionality but also due to the fashion statements conveyed by this brand.... … The paper "Adidas Footwear Products" is an outstanding example of a marketing business plan....