The paper "How Could a Small Organisation Grow with the Help of Online Marketing" is a great example of marketing coursework. Today, the world has become a small place to live in. National boundaries are vanishing and trade is spreading its feet to every nook and corner of the world. It has become imperative that to sustain in the long run companies need to think big. This is true for a small organisation. They being at a disadvantage due to the size of their business have a much harder task in hand.
They need to start using the internet as a medium. It will help them to reach a vast area and also appeal to many. This will increase their business horizon. Small business enterprises have to ensure that they “ appeal to every person and not to a group of people” (online marketing, 2010) so that it becomes easier to tap them. This will help a small enterprise to ensure that “ millions of people use their sites to browse through the product and it will help them in gaining a certain set of the customer” .
(Online marketing, 2010) Definition Online marketing is thus “ marketing of the product or services over the internet” (online marketing, 2010) so that the company is able to attract customers. The perspective of this has increased. Today, it includes a lot many things like “ internet, e-mail, wireless media, digital customer data and electronic customer relationship management systems” . (Online marketing, 2010) This has made the usage to be used in all fields. A small enterprise can benefit due to this. Literature Review A study shows that online marketing helps “ companies to extend their brand by using the internet and supports offline brands but also creates an environment to build an online brand extension” .
(Rigopoulou, 2002) This will help small enterprises as they can develop simultaneous brands or use the same brand over both the medium. This will increase sales and will help to improve the share in the market. Research shows that “ online marketing helps to build inter-firm relations due to improved communication and business to business (B2B) use” . (Rao, 2004)
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