Essays on How Do Fast Food Consumption Trends Impact Consumer Behaviour - Dominos Pizza Case Study

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The paper 'How Do Fast Food Consumption Trends Impact Consumer Behaviour - Dominos Pizza " is a good example of a management case study. Patterns and trends of spending give a good picture of consumption behaviors by showing social and economic trends at household levels. Over the past ten years, the fast-food market is tremendously grown, as well as a home away foods (Jekanowski 1999). These strategies tend to influence the food preferences of consumers. More importantly, parent tends to influence their children eating habits through the application of both explicit and implicit modeling behavior with regards to food consumption.

Food consumption patterns knowledge is crucial because it affects consumer buying behaviors increasing the overall sales revenue, as well as the profitability of the firm. Food consumption patterns and trends are significant considerations for businesses operating in the food industry. Company Profile of Domino (UK) Dominos Pizza was established in the USA in 1960 and it was the pioneer of fast food. Currently, it is one of the largest pizza delivery companies in the world due to its unique model of operation. The name Domino is the primary company brand as the market leader in the industry.

Today, it operates about 9350 stores in more than 70 countries worldwide. Domino's operation in the UK uses the franchise model, as well as its operation in other countries with its headquarters in Michigan, USA. Currently, Domino UK has numerous stores in various towns throughout England Ireland, Scotland, and Wales. In its half-year of 2010, the company gross profit increased to 237 million Euros. This paper aim is to assess the impacts of fast food consumption trends and patterns on consumer behavior concerning Domino Pizza UK. The objectives of the paper are to: To assess the impacts of organizational products and consumer buying behavior on fast food. To find out whether the influence of reference groups affects the consumer buying behavior of fast food.


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