The paper 'To What Extent is the World Still not Homogeneous ' is a great example of a Business Case Study. In response to the extent to which the world is homogenous, the business environment looks at it in terms of globalization. Many critics have argued that globalization has mainly been influenced by the culture and business ethics of a nation and that of an organization (Kavali et al. 1999). A good example is Hofstede’ s Typology of National Culture, where he uses five theories to provide a brief explanation of the effects culture may have on a business (Hofstede, 1983).
It is therefore clear that globalization does not only refer to the trade activities between nations across the world but also the exchange of ideas, beliefs, and values among people. According to Aguillar (1967), the term homogenous in a business environment refers to the idea of acquiring the same form of business as well as having organizations that deal with products and services that are similar. From this definition, and in a world where competition is high when it comes to innovations and creativity, the world still has a long way until it is completely homogenous.
Globalization has greatly contributed to the unity of several countries and at the same time to the conflict of ideas, beliefs, and values in others. When there is a conflict due to the differences in cultural beliefs and values, cultural imperialism prevails. Therefore empowering other countries and demeaning others (Harvey at al. 2009). Harvey et al (2009) argue that the current economy has pushed many companies to take part in the internalization of their business activities. Managers of multinational companies encounter numerous challenges when they are faced with the task of identifying the opportunities that are present in a fast-moving and competitive world.
As a result, most managers tend to pay attention to the short term components of globalization as opposed to the long term benefits associated with the internalization of a company (Adler, 1997). Moreover, the industrial and cultural aspects of globalization will affect the human resource and companies in a direct and indirect manner. Thus making decisions that will profit a company may have a negative impact on the target market in a foreign nation. This essay will aim at critically evaluating the impacts of globalization on the process of decision making in multinational companies.
The discussion on this paper will focus on elements of globalization as factors that influence decision making at multinational companies. These factors include; the economic, political, and cultural conditions. The information presented will be discussed in an argumentative manner while integrating views from several sources and authors. As part of the concluding remarks, this paper will summarize the main points from the essay. 2.0 Discussion 2.1 Economic conditions The economic situation of a given country has extensive impacts on the direction in which a company wishes to take.
According to Porter (1990), economic factors dictate the kind of investments that a company is going to participate in, in a foreign market. In most instances, multinational companies opt to invest in nations whose GDP is promising and have a substantial advantage. According to Aguillar (1967) multinational organization improvises strategies which can be integrated into their business practices in order to meet the constant economic changes and expectations.
However, nations in different parts of the world enjoy varying economic interactions. As a result, multinational companies are not expected to benefit in the same way in one country in the east as another in the west. Economic inequities have contributed to the growth of corporate responsibilities depending on a countries economic state.
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