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The paper “ How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier? ” is an impressive variant of the essay on marketing. The aviation industry has changed tremendously since the post World War II period. This is in line with a dictum in the industry that “ the only thing that is constant in aviation is change” (Pleul 2008). Unlike the situation in the past when air travel was dominated by relatively expensive full-service carriers, the liberalization of the air travel market caused the entry of low-cost airlines into the industry with a boom.

But the entry of such airlines in countries such as the United States and many others in Europe was not easy as they met stiff competition from the well established and already popular full-service carriers (Chowdhury 2007). In spite of the competition, further deregulation of the market in countries such as the United States caused the entry of more airlines into the aviation industry, operating as low-cost carriers. It is now evident that low-cost carriers have captured and command a large market share unlike the situation in the past.

For instance, Southwest Airline is the prime domestic airline in the United States and also ranks as the world’ s biggest and most profitable airline providing services at a low cost. The situation is much alike in Europe where over 14 percent of serviceable seat miles are low-cost carriers, of which two giant operators- Ryanair and EasyJet account for about 9 percent (O’ Connell & Williams 2005). This paper will evaluate how history has played a part in creating a gap between the two types of air transport providers.

This will include a discussion of the operations of full-service airlines and low-cost carriers. The next section will entail a discussion on low-cost carriers, including an appraisal of their services. Finally, the paper will seek to elaborate on whether it is possible to integrate the services of the two kinds of air service providers by creating a full-service low-cost carrier in the future. History of full-service airlines and low-cost carriersThe world aviation industry has witnessed a significant change in the past twenty to thirty years, and the change still persists.

About twenty or so years ago, the air travel industry in Europe was dominated by a few state-owned airlines with famous names such as Air France, British Airways, and Lufthansa- which operated as full-service carriers.

References

Chowdhury, E 2007, Low cost carriers: How are they changing the market dynamics of the U.S. airline industry? Unpublished Honours essay submitted to Carleton University.

Eurocontrol 2006, Low-cost carrier market update, Available from http://www.eurocontrol.int/statfor/gallery/content/public/analysis/LowCostMarketUpdateDec06_V01.pdf (May 29, 2009).

Forsyth, P; Gillen, D W; Mayer, O G & Niemeier, H 2005, Competition versus predation in aviation markets: a survey of experience in North America, Europe and Australia, Ashgate Publishing, Ltd., London.

Graham, A, Papatheodorou, A & Forsyth, P 2008, Aviation and tourism: implications for leisure travel, Ashgate Publishing, Ltd., London.

Holloway, S 2008, Straight and level: Practical airline economics, Ashgate Publishing, Ltd., London.

Lee, D 2006, Competition policy and antitrust, Emerald Group Publishing, New York.

O’Connell, J F & Williams, G 2005, Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines, Journal of Air Transport Management, 11:259–272

Pleul, A 2008, How to survive the skies over Europe - European low cost carriers, GRIN Verlag, London.

Rhoades, D L 2008, Evolution of international aviation: Phoenix rising, Ashgate Publishing, Ltd., London.

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