The paper "The Impact of Advanced-Data Processing Technologies: Royal Mail" is a good example of a management case study. Royal Mail is a national postal service in the United Kingdom that has been in service for over 300 years. Along with Parcelforce worldwide and Post office Limited, Royal mail is among the three brands that form the Royal Mail Group Limited. Since its inception thirty decades ago, Royal Mail has undergone a dramatic transformation. Despite the introduction of electronic mail and other means of electronic messaging, Royal Mail continues to be relevant in the market.
Royal mail delivers approximately 75million post each day and its sales each year are in excess of £ 9.5 billion. Much of the company’ s growth and success can be attributed to its effective corporate strategies that have over the years seen the incorporation of advanced data processing technologies in a bid to improve its services to its customers (Sunderland 2010). This paper seeks to provide an incisive outlook on various pieces of literature that provide a depiction on the impact that advanced data processing technologies have on businesses. The royal mail will be used as the main example to show the extent to which the incorporation of these data processing technologies has impacted its business.
Foremost, this paper will examine the significance of incorporating advanced data processing technologies in business. Secondly, it will examine the technologies that Royal Mail has incorporated into its operations over the years. Lastly, this paper will discuss the impacts of incorporating these technologies in business. The need for advanced data processing technologies in business According to Drucker (1988), there is a need to transform control and command-based organizations into information-based organizations.
One of the ways of doing this is by incorporating advanced data processing technologies. Drucker observes that as soon as companies take the tentative steps from data into information by incorporating advanced data processing technologies in its business, several positive changes are bound to occur. For example, the company’ s management structure, decision and operation processes are bound to get transformed (Drucker 1988). There is a need for advanced data processing technologies in order to enhance professionalism and efficiency. Given the fact that most information-based companies such as Postal companies handle and delivers millions of parcels and letters every day, there is need for advanced data processing technologies in order to enhance efficiency and professionalism in all operations (Royal Mail 2010). According to Lockheed Martin Distribution Technologies (LMDT), the use of advanced data processing technologies in a business can result in an increase in the top-line revenue for postal service companies.
Following the onset of changes revolving around the structural market and the inception of electronic, there is need for postal service companies to establish alternative value streams from the different activities in the Ebusiness sector and from the mail market.
One of the ways of realizing this goal is by developing customer-oriented business through the use of advanced data processing technologies. The ability of postal service companies to develop customer-oriented services is dependent on their ability to target individual mail items and customers in the mail stream. This can be actualized when companies identify strategic technological platforms and functions that can be used to meet the needs of customers (LMDT nd).