The paper “ How iPhone 4 from Apple Inc Delivered Value to Its Customers through the 4Ps of Marketing - Product, Place, Price, and Promotion” is a fascinating variant of case study on marketing. This assignment requires to pick a product/service from Australia or any other country and focus on how the product or service delivers value to the customer through the 4Ps of marketing. My choice for this assignment is Apple’ s iPhone-4 which is a Smartphone manufactured and distributed by Apple Inc. In this paper, I will analyze how the product delivers value to customers in terms of product, price, place, and promotion. 2.0 Company backgroundApple Inc is a multinational with stores in major cities of the world headquartered in California USA.
Apart from the iPhone brand, the company also designs, develops and sells other consumer technology products such as iPod, iPad, the Mac and many others including the iOS operating system. Apple was founded by Steve Jobs and Steve Wozniak in 1976. The initial idea was to develop and sell the Apple personal computer kit. It was humble beginning with the first product being handmade by the two Steves and went on sale the same year.
What follows is a story of success, downturns and rejuvenation of the company under the guidance of entrepreneur Steve Jobs (Grady, 2009). Apple has continually diversified its product line over the years to have a successful line of products associated with the company such as Operating systems, phones, computers, and several software solutions. Today apple is present in 14 countries with more than 390 stores. It is the third-largest mobile phone maker and the second largest technology company.
In addition to the products it also offers services such as cloud, iBooks, and iTunes. 2.1 ProductDuring its release in 2010, the company described iPhone-4 as the biggest leap they have taken since the development and release of the original iPhone. And true to their statement the phone featured new aspects that made it a must-have in the phone market. It features what Steve Jobs called the retina display; a display of 960x640 pixels a higher resolution than the typical human eye is capable of perceiving when held at a distance of 12 inches.
This higher resolution meant that the users will be enjoying a finer display of texts and controls. Watching videos and viewing photos was also taken to a higher level by the iPhone-4 with the stunning display capability. The iPhone-4 features an A4 processor the same used to power iPad. This means the phone is capable of handling up to 7 hours of talk time on 3g networks due to improved power management. It can also play 10 hours of video, 40 hours of music and a standby time of 300 hours.
It also has 32 GB of onboard flash storage memory. With these capabilities and the mobile broadband speeds of 7.2 Mbps, the iPhone surely delivers value and convenience for its users. With the phone, you don’ t have to worry about your battery power every now and then. You also enjoy improved browsing and downloading speed provided there is capable network infrastructure (Schneiders, 2011). The iPhone-4 also features a 5-megapixel camera with a backside-illuminated sensor. The camera is capable of tasking high-quality photography even in low-light situations. It can also record high definition videos that can be shared on the internet through inbuilt applications.
This improves the photo-taking experiences and video options to consumers of smartphones. The features not only add improvement to quality but also convenience.