The paper "Media Rituals and Representations" is a great example of a Management Assignment. How professional communicators and their rituals create representations of the social world. According to Deuze (2005, p444), representation implies to an edition of certainty. The professional communicators make use of their rituals to represent their ideologies to the social world through the creation of webs of meaning. Whether it is in politics economy education or in any aspect, communicators aim to ensure that the social world gets a meaning of what they are representing. According to the arguments and assertions of Muller and Gawenda (2010, p 75), professional communications with the social world are guided by some ethical standards one being that the social world should be able to get on face value the meaning of what is represented to them without any ambiguity.
The same opinion is shared by Deuze (2005, p 451) who states that the social world applies these webs of meaning to make sense of their lives and their position within society. In modern times, it is worthwhile for people to be positively influenced by whatever communication they obtained. How the production of representations is related to the manufacture and management of power relations, legitimacy and ‘ definitions of reality Legitimacy refers to the act of establishing the authenticity of a claimed fact; in this case, establishing the authenticity of representation or of reporting.
In the event that a representation is not legitimate, it simply implies that it is not factual. Regarding the question of legitimacy and reality, communicators or journalists ensure the authenticity in the representation of their power-related reporting by selecting what to represent and what not represent.
Harrington (2010, p 180) opines that professional communicators are agenda setters. The agenda they set on the table is based on factual substantiation to guarantee reality and legitimacy. How media rituals and representations communicate the value and importance of the media and the ideologies of media professionals The media ritual on the communication of value and ideologies is cantered upon transparency reporting. In addition, this is what sets the outlined progress in society and technology to one side in their influence upon current journalism (Deuze, 2005, p 443). Transparency refers to the openness in reporting without hiding any factual information.
This is a sense is a professional code of ethics of professional communicators and media personalities. Transparency relates to the increasing ways in which people both inside and external to journalism are given an opportunity to scrutinize, verify, carp and even intrude in the journalism field (Deuze, 2005, p 443). Operation Bounce Back as a Media Ritual. The Origin of Operation Bounce Back. Operation bounce back is a synchronized revival operation that was aimed at attracting trades volunteers.
The volunteers were to help out in the mending and restoration of communities who were experiencing the impacts of the Queensland disaster (2bouncebackannounce. wmv). The idea was commonly agreed upon between the government of Queensland and sunrise news channel. This idea was enacted in mid January 2011. The collaboration between the government and sunrise brings out clearly the idea of hegemony. Sunrise appears dominant since it is the leading group in this cause contrary to what the government expects. Logically since the government wields power, it should be the one taking a leading role in this scenario.
However, as seen in preliminary parts, it is important that sunrise takes this central role purposely to ensure it creates a web of meaning to the social world regarding the OBB initiative.