Essays on How Terroir Can Assist in Increasing Wine Sales, Marketing and Branding in Dominique Portet Winery and Trump Winery Literature review

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The paper “ How Terroir Can Assist in Increasing Wine Sales, Marketing and Branding in Dominique Portet Winery and Trump Winery” is an outstanding example of a literature review on marketing. Wine producers such as the Dominique Portet winery and Trump Winery attach premiums to terroir that improve wine quality, as long as consumers can recognize and are ready to back such differences in quality. The report seeks to discuss the concept of terroir in a scientific and sales, marketing, and tourism context. In this regard, terroir in Dominique Portet winery from Yarra Valley and Trump Winery from Charlottesville is critically analyzed based on soil, geology, topography, climate and microclimate, microbes and yeasts, neighboring vegetation, and grape varieties. Enthusiasts and producers of wine utilize the idiom “ terroir, ” which sources from the French word Terre (connoting land), to refer to the unique attributes of an area that convey exceptional qualities to the produced wine (Swinchatt, 2009, p. 694).

The Dominique Portet winery establishment situated in the Yarra Valley is a family operated and owned winery and houses several magnificent views in the region.

Trump Winery is located in Virginia, and the winery aspires to pursue Jefferson's path in creating new world wines enthused by the French wine regions of Champagne as well as Bordeaux. The company has always aspired to parcel up innovation as well as terroir. According to Anderson (2009, p. 11), the France Appellation d'Origine Contrô lé e (AOC) system, as well as analogous systems implemented in other new world wine regions like Yarra Valley and Charlottesville, are established upon the geographic area where the grape is produced and are hence connoted on this terroir concept.

Basically, if location characteristics considerably influence the quality of wine and if customers can differentiate such quality, then Whalen (2012, p. 723) posits that vineyard prices could rely on terroir single-handedly, and wine designations might be redundant. On the other hand, customers may be unable to differentiate various wines rightly and could make use of wine designations as hints of average wines quality from wine areas (Aylward, 2010, p. 81). Therefore, the report seeks to analyze how terroir can assist in increasing wine sales, marketing and branding of Yarra Valley and Charlottesville and how it impacts tourism in those areas. Terroir EffectsCurrently, terroir a trendy concept, and is almost solely the old world preserve, is a talking point of the contemporary world.

The conventional, terroir definition from the old world is somewhat a delicate one to truss, but Aylward (2010, p. 83) posits that it can almost certainly be best reviewed as the ownership by a wine location such as Yarra Valley. Purposely, a wine from Yarra Valley conveys attributes associated with the physical setting wherein the grapes are grown. However, Beylier et al.

(2012, p. 38) ask why the change of opinion in the new world, where grape growing task is seen just like an ordinary prelude to the effort of the winemaker. Even of late, the new world reaction to ‘ terroir’ is that it is the very last marketing channel trick by winegrowers in Charlottesville and they should now start panicking with regard to their ever-increasing loss in market share.

References

Anderson, K., 2009. Terroir Rising? Varietal and Quality Distinctiveness of Australia's Wine Regions. Econometric, vol. 2, no. 1, pp.9-27.

Aylward, D.K., 2010. Pursuing the creative: new pathways in the 'economy of wine'. International Journal of Business Excellence, vol. 4, no. 1, pp.80-93.

Beylier, R.P., Messeghem, K. & Fort, F., 2012. The terroir private label effects on distributors' legitimacy: the case of Carrefour's Reflets de France brand. Décisions Marketing, vol. 66, pp.35-45.

Camilleri, C.S., 2008. Sharing Yalumba: Communicating Yalumba's commitment to sustainable winemaking. Corporate Communications: An International Journal, vol. 13, no. 1, pp.18-41.

Corinto, G.L., 2012. Wine Terroir Concept: Some Preceding in Arrigo Serpieri's Agrarian Zone. Enometrica, vol. 4, no. 1, pp.43-56.

Foti, V.T., Pilato, M. & Timpanaro, G., 2012. Assessment of Result from Quality Control Systems in the Sicilian Winemaking Industry through the Use of Multi-varied Analysis. New Medit: Mediterranean Journal of Economics, Agriculture, and Environment, vol. 10, no. 3, pp.39-48.

Macqueen, R.W., Meinert, L.D. & Anonymous, 2003. Terroir, geology, and wine; a tribute to Simon J. Haynes. Abstracts with Programs - Geological Society of America, vol. 35, no. 6, pp.185-86.

Negro, G., Hannan, M.T. & Rao, H., 2010. Categorical contrast and audience appeal: niche width and critical success in winemaking. Industrial and corporate change, vol. 19, no. 5, pp.1397-425.

Swinehart, J., 2009. Does terroir still matter? Abstracts with Programs - Geological Society of America, vol. 41, no. 7, pp.694-95.

Whalen, P., 2012. Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink. Journal of World History, vol. 23, no. 3, pp.723-25.

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