The paper "Internet and Distribution of Products" is a good example of marketing coursework. An interesting fantastic, dynamic field, marketing influences our everyday lives in various ways. We are all consumers, and several individuals are comprised in the marketing agency may be as salespersons, advertising agents, product managers, retailers, etc. marketing has been observed traditionally as an enterprise activity. Business firms are created to satisfy human wants, specifically material needs. Marketing entails primarily sales and distribution of commodities and this process has enabled the business to venture into various sectors as a means of promoting their products.
Distribution of products involves an exchange mechanism. This procedure entails at least two parties: buyer and seller. Each party offers something of value and gets something of value. It can be seen as a community process through which individuals and teams get what they want and desire by creating, providing, and independently exchanging goods and services of value with others. Since distribution activities lead to exchanges, distribution is an essential function in an economic system. In an independent business economy, resources are distributed by the interaction of supply and demand in the market place.
Marketing practices and organizations offer the framework and approach for this interaction and the distribution occurs. Modern marketing maps out its existence to the old types of trade. As individuals began to use the approaches of job specialization, there came a requirement for personal and organizations to enhance the procedure of exchange surfaced. Haluk et. al (2010, p 3), confirmed that it was not until the 19th century that marketing was still more of physical distribution. However, things have changed and people, as well as the production companies, have started using modern technology in their marketing and distribution process.
This involved a wide range of advertisement and application of the media, which mainly uses the Internet as the main mode of interaction between the sales and the buyer. Various modes of interactions have existed that proved to be successful, but as the world changes, every other thing also changes and we encounter a different face from what we had some few years back. The vigorous techniques that were employed were attainable, but public demands keep on shifting.
Consumers need more than just the products that manufacturers offer in the market. This, therefore, necessitated the development of a new approach referred to as the marketing concept. This approach is focused on inclining a business entirely towards its customers. This cannot be possible without the application of the Internet. It, therefore, implies that all other main decisions must be dependent on essential market consideration. Managers ought to consider the customer’ s feelings and ensure they meet all their demands. This can be achieved by being in constant communication with customers.
The Internet enables whole day accessibility to customers and producers since it works 24 hours a day seven days a week. This is called E-commerce and consumers can get information or make inquiries on products right from their homes, office, or any place convenient to them. Electronic commerce (e-commerce) entails the use of data and interaction technology to market products and services and carries out other business deals. Electronic data interchange (EDI), fax, Internet, e-mail, and electronic funds transfers (EFT) are the basic techniques applied in business. E-commerce could comprise business-to-consumer (B2C) or business-to-business (B2B) dealings (Bar F.
(1998, p. 12).
Bar F. (1998). The Construction of Marketplace Architecture. Retrieved on May 14, 2011, from < http://www-bcf.usc.edu/~fbar/Publications/Brookings-E-Marketplaces.pdf> 1-24
Bill Gates, “Friction-free Capitalism and the Price of the Future,” Retrieved on May 14, 2011, from < www.microsoft.com/billgates/columns/1998Essay/5-20col.asp [December 1999]>. Pp. 158.
Haluk, D., Cheng, K., and Subhajyoti, B. (2010). Coordination Strategies in an SaaS Supply Chain. Journal of Management Information Systems, 26 (4), p119-143.