The paper "How the Rise of Ethical Consumerism Has Affected the UK Cosmetics Industry" is a wonderful example of a research paper on business. This research intends to find the effects of the rise of ethical consumerism on the UK cosmetics industry and especially on its use of animal testing. Two hypotheses were postulated. H1. The use of animal testing in cosmetics has had an effect on consumer buying decisions. H2. Ethical consumerism has had an effect on the cosmetics industry. To prove these hypotheses, questionnaire survey and content analysis methods were adopted, based on two basic research questions.
1. How does the use of animal testing affect the consumers' purchasing decisions and buying patterns towards cosmetic products in the UK? 2. How has ethical consumerism and legislation affected the UK cosmetic companies’ ethical policies on animal testing? Data collected from the questionnaire survey is analyzed. It has been found that both the hypotheses were correct. Introduction In this era of globalization, one can find a wide variety of products that are manufactured in various parts of the globe. The spending power of the consumer has grown in the last three decades.
The awareness of the consumer about the manufacturing procedures and raw materials used has also grown considerably. The so-called information explosion resulting from the Internet boom and easy availability of all sorts of data has made customers think not only about the quality and price of a particular product but also about the way and with what material it was manufactured. Two main concerns of the general public regarding commercial manufacturing procedures are whether it would affect the ecology and cause pollution and whether it would use animals to test the products first before making it available for application on the human body (Ethical Consumerism).
These concerns led to the birth of a new breed of consumers: the ethical consumer. According to Ethical Consumer Magazine, consumers are expressing their mandate for something when they purchase something. One of the examples the magazine provides is that “ buying cheap clothes which have been made in sweatshops is a vote for worker exploitation. ” The magazine defines ethical consumerism as follows: “ Ethical consumerism is just as much about supporting the 'good' companies and products as it is withdrawing our support from the 'bad' ones. ”
“An Introduction to Content Analysis.”
“Animal Testing by Cosmetic Industry.”
“Animal Testing.” http://www.politics.co.uk/issue-briefs/domestic-policy/animal-welfare/animal-testing/animal-testing-$366650.htm.
“Animal Testing – biology.”
“Animal Testing – Wikipedia.” http http://en.wikipedia.org/wiki/Animal_testing.
Auger P, Devinney TM, Louviere JJ, and Burke P. “Do Social Product Feature Have Value to Customers?”
Balls M. “The replacement of animal testing: ethical issues and practical realities.” International Journal of Cosmetic Science 13(1), 1991: 23 - 8.
Booth, Robert. “Activists call Body Shop boycott.” Guardian Unlimited. 17 March 2006.
Carrigan, Marylyn, Isabelle Szmigin, and Joanne Wright. “Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market.” Journal of Consumer Marketing 21(6), 2004: 401 - 17.
“Consumer Product Companies.”
“Cosmetic Solutions: The Makeup Industry Gives Itself a Health Hazard Makeover.”
“Cosmetics: Frequently Asked Questions.”
“Cosmetic Testing—Background Information.”
Denain, Norman K. The Research Act. McGraw Hill: New York, 1978: 362 - 363.
“Ethical Products - Beauty Is More Than Skin Deep.”
“European Cosmetic Industry Takes Tentative Steps.”
FDA. How to Report Problems With Products Regulated by FDA.
Fliess, Barbara, Hyung-Jong Lee, Olivia L. Dubreuil, and Osvaldo Agatiello. “CSR and trade. Informing Consumers about Social and Environmental Conditions of Globalised Production.”
Fotopoulos C and Krystallis A. “Purchasing motives and profile of the Greek organic consumer: a countrywide survey.” British Food Journal 104, 2002: 730 - 65.
“Get the Facts.”
“How Science Can Save Cute Animals from Corporate Killers.”
“How to Find Products Not Tested on Animals.”
Indu Kumari, S and Kaiser Jamil. “Biotechnology: An answer to alternatives for animal model testings.” < http://www.ias.ac.in/currsci/apr25/articles15.htm>.
“Industry Claims about Cosmetic Testing.”
Irving S, Harrison R, and Rayner M. “Ethical consumerism. Democracy by wallet.” Journal of Research Consumers 3, 2002: 1 - 20.
Jha, Alok and Paul Lewis. “Scientist backs animal testing for cosmetics.” Guardian Unlimited.
“Kiss Animal Tested Cosmetics Goodbye.”
Memery, Juliet, Phil Megicks, and Jasmine Williams. “Ethical and social responsibility issues in grocery shopping: a preliminary typology.” Qualitative Market Research: An International Journal 8(4) 2005: 399 - 412.
Moore, Heather. “Be a Caring Consumer: Choose Cruelty-Free Cosmetics and Household Products.”
Moore, Heather. “Blinded by Beauty Products: Cosmetic Giants Continue to Test on Animals.”
Pauwels, Marleen and Vera Rogiers. “Safety evaluation of cosmetics in the EU: Reality and challenges for the toxicologist.” Toxicology Letters 151 (1), 2004: 7 - 17.
“Personal-Care Products—An Easy Call on Animal Testing.” http://www.grinningplanet.com/2004/10-12/cosmetics-animal-testing-article.htm.
Pitman, Simon. “UK spending on ethical cosmetics 'falls'.”
“Read the Label.”
Runkel, Philip J. and Joseph Mcgrath. Research on Human Behaviour. Rinehart: London, 1972: 183.
“Safe Skin Care.”
Salter DC. “Ethics of human testing.” International Journal of Cosmetic Science 12 (4), 1990: 165 - 73.
Schumann R. “The seventh amendment to the cosmetics directive: what does DG enterprise want from ECVAM?” Altern Lab Anim 30(2), 2002: 213 - 4.
Shalev M. “European Union considers banning animal testing for cosmetics.” Lab Anim (NY) 32(1), 2003: 19.
“Silly Rabit, Cosmetics Are for Humans! — All About Animal Testing.”
Singer, Peter. “Henry Spira's search for common ground on animal testing.” Cambridge Quarterly of Healthcare Ethics 8, 1999: 9 - 22.
Stern, Louis L. “Consumer protection via self-regulation.” Journal of Marketing 35(3), 1971: 47 - 53.
“What is an 'Ethical Consumer'.” http://www.ethicalconsumer.org/aboutec/whybuyethically.htm.
Wheale P and D Hinton. “Ethical consumers in search of markets.” Business Strategy and the Environment 16(4), 2005: 302 - 15.