Essays on How the Rise of Ethical Consumerism Has Affected the UK Cosmetics Industry Research Paper

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The paper "How the Rise of Ethical Consumerism Has Affected the UK Cosmetics Industry" is a wonderful example of a research paper on business. This research intends to find the effects of the rise of ethical consumerism on the UK cosmetics industry and especially on its use of animal testing. Two hypotheses were postulated. H1. The use of animal testing in cosmetics has had an effect on consumer buying decisions. H2. Ethical consumerism has had an effect on the cosmetics industry. To prove these hypotheses, questionnaire survey and content analysis methods were adopted, based on two basic research questions.

1. How does the use of animal testing affect the consumers' purchasing decisions and buying patterns towards cosmetic products in the UK? 2. How has ethical consumerism and legislation affected the UK cosmetic companies’ ethical policies on animal testing? Data collected from the questionnaire survey is analyzed. It has been found that both the hypotheses were correct. Introduction In this era of globalization, one can find a wide variety of products that are manufactured in various parts of the globe. The spending power of the consumer has grown in the last three decades.

The awareness of the consumer about the manufacturing procedures and raw materials used has also grown considerably. The so-called information explosion resulting from the Internet boom and easy availability of all sorts of data has made customers think not only about the quality and price of a particular product but also about the way and with what material it was manufactured. Two main concerns of the general public regarding commercial manufacturing procedures are whether it would affect the ecology and cause pollution and whether it would use animals to test the products first before making it available for application on the human body (Ethical Consumerism).

These concerns led to the birth of a new breed of consumers: the ethical consumer. According to Ethical Consumer Magazine, consumers are expressing their mandate for something when they purchase something. One of the examples the magazine provides is that “ buying cheap clothes which have been made in sweatshops is a vote for worker exploitation. ” The magazine defines ethical consumerism as follows: “ Ethical consumerism is just as much about supporting the 'good' companies and products as it is withdrawing our support from the 'bad' ones. ”


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