The paper "United Arab Emirates and Emiratization Strategy" Is a great example of a Business Case Study. The United Arab Emirates has been immensely perceived as a region that has restricted competitiveness from a global context (Buckley and Hanieh, 2014). Among the challenges faced are unemployment of nationals and gender restrictions which influence the political, economic and social nature of the UAE. The nationalization process that includes emiratization has therefore been implemented to curb the labor demographics challenge to nationalization. Emiratization is thus a government initiative in the UAE to raise the number of Emiratis in the private and public sector as compared to expatriates (Modarress et al, 2013).
Furthermore, emiratization has sought to align the academic curricula of the Emirates to the needs of the market. The strategy also involves reducing its dependence on the hydrocarbon sector and diversifying to other business activities. The strategy has been in place for more than ten years but still faces challenges in its adoption. Among these challenges is the reluctance of employers to offer work to the nationals thus creating a draw back to the strategy.
Studies have additionally shown that he Emiratis prefer government jobs as compared to jobs in the private sector. These among other challenges have slowed the process of emiratization. To strengthen this policy therefore, the government has been immensely involved in setting up rules to ensure that nation building grows especially in the labor sector. The government requires that companies employ a certain percentage of Emiratis to cater for the emiratization strategies (Forstenlechner, et al, 2012). Among the groups that have taken nationalization seriously is the Jumeirah Group whose emiratization strategy figures topmost among its organizational priorities.
This paper therefore seeks to discuss the emiratization strategy of Jumeirah and the components that surround it. From the paper the practicability of the strategy will be determined and other approaches suggested promoting emiratization not only in Jumeirah Group but in the whole of the UAE as well. Jumeirah Group Founded in Dubai in the year 1997, Jumeirah Group is an organization that offers hospitality services and its properties have been branded as innovative and luxurious through various awards in the industry (Morgan, 2014).
The group manages Burj Al Arab which is among the globe’ s most lavish hotels and other properties such as Jumeirah Carlton Tower, Jumeirah Emirates Towers, Jumeirah Beach Hotel, Jumeirah Bab Al Shams Desert Resort and Spa in Dubai and Jumeirah Essex House in New York. Jumeirah Group’ s products, services, and activities are nevertheless not constrained to the management of hotels and resorts. The group has a water park, an academy, serviced residences, and retail stores. Jumeirah’ s ambition is to expand its service and be a market leader in the industry and this is seen through its growing portfolio of luxurious properties.
The vision of Jumeirah Group entails being a global international hotel and hospitality management organization that offers superior class services. The group has invested in its employees and business partners through building a culture that values people from the employees to the guests. The group works around the principles of integrity, teamwork, recognition, and innovation. Additionally, they are focused on people and dedicated to continuous growth.
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