Essays on Effective Leadership: A Case of Richard Branson Case Study

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The paper "Effective Leadership: A Case of Richard Branson" is an engrossing example of a case study on management. Leadership is the foundation on which an organization is built. Chuang (2013) argues that, for any organization to succeed in today's complex and fast-changing business environment, effective leadership is necessary. Studies have also shown that a lack of good leadership is one of the reasons most organizations fail. In Australia, for instance, there are quite many former giant companies that have collapsed due to poor leadership among them being Ernest Hillier, Betta Foods, Paid International, Home art, and Josh Goot to name but a few.

The failure of these former dominant companies in their industries underscores the need for good leadership in any organization. Western (2007) defines a leader as a person in authority that has power over others. However, effective leadership refers to the ability of a leader to exercise positive influence over the followers. The British Richard Branson is no doubt one of the most effective leaders in modern times. The British-born entrepreneur and manager have made the Virgin Group one of the most successful companies in the world (Branson, 2016).

This report discusses Richard Branson's successes as a leader and the factors that have contributed to his effectiveness and a leader. The report will also examine the training and development that are required to enhance the attributes of Richard Branson in individuals seeking to become leaders. Richard Branson’ s Brief Background Richard Branson is a British entrepreneur and leader born on 18 July 1950 in Surrey, England. Having been born in a humble family, Branson struggled during his childhood and was forced to drop out of school at the age of 16 years.

After dropping out of school, Branson opted to pursue his passion for music by starting Virgin Records. Although many people around him, including his parents, were skeptical and thought he would not succeed in life, Branson has disapproved skeptics by expanding his business to form the Virgin Group which is one of the most successful companies. Virgin Atlantic airline, which is one of the segments of the Virgin Group, is among the leading airlines in the United Kingdom and Europe.

Although Virgin was founded just barely a decade ago, the airline has offered a strong challenge to British Airways for the market share. Currently, Virgin Atlantic airline controls about 25% of the global airline market share. In 2015, the airline posted a before-tax profit totaling £ 22.5 million (Branson, 2016). In addition to the Virgin Atlantic airline, Branson runs many other successful businesses under its Virgin Group, which currently have a net worth estimated at $10 billion (Branson, 2016). The success of Virgin Atlantic and companies under the Virgin Group is attributed to the effective leadership of Richard Branson. Attributes That Have Contributed to Branson's Effectiveness as a Leader Richard Branson is a true testament to effective leadership.

His Virgin Group is currently ranked among the leading brands in the world, the success that has come about because of Branson's effective leadership. Branson's success as a leader is linked to certain attributes of this leader that has made him succeed, where others have failed.


Branson, R. (2016). The Virgin way. London: Mizan kaifa.

Chuang, S. (2013). Essential skills for leadership effectiveness in diverse workplace development. Online Journal for Workforce Education and Development, 6(1), 1-24.

Czech, K., & Forward, G. L. (2013). Communication, leadership, and job satisfaction: Perspectives on supervisor-subordinate relationships. Studies in Media and Communication, 1(2).

De Vries, R. E., Bakker-Pieper, A., & Oostenveld, W. (2010). Leadership = Communication? The relations of leaders’ communication styles with leadership styles, knowledge sharing and leadership outcomes. J Bus Psychol., 25(3), 367–380. Doi: 10.1007/s10869-009-9140-2

Western, S. (2007). Leadership: A critical text. Oxford: SAGE.

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