Essays on Emerging Markets and Globalization - CEMEX Case Study

Download full paperFile format: .doc, available for editing

The paper "Emerging Markets and Globalization - CEMEX" is a good example of a marketing case study.   The world of business is changing with the aid of globalization, technology, and enlightenment. We are currently having three types of markets namely; developing markets, advanced markets, and finally the emerging markets. The advanced or developed markets are the markets that have already established themselves in the international market and they are the world market leaders. The developing markets are the markets that are still in their beginning stage and they are mostly found in third world countries where development is taking place at a slow rate due to the poor economy.

The emerging markets are the markets that have established themselves beyond the national or local level and are below but close to the international level of marketing. Globalization, on the other hand, is termed as the process by which various cultures, societies, and regional economies join through a global network of political ideas through trade, transport, and communication (Clark and Knowles, 2003). Globalization on a huge level impacted nations on social, political, and economic grounds.

Globalization presents both threats and opportunities to emerging markets worldwide. As organizations are moving from national to international level, the managers have a lot to grasp from the interaction between home and the host nation divergence ion the achievement of success. The paper will give an analysis of the threats and opportunities that globalization creates for decision-makers using CEMEX as an example of a multinational corporation from an emerging market. The paper will also highlight what international managers can learn from the interaction between home and host countries in the achievement of success.

The International legal system has transformed greatly and it has impacted the world of business in the globalized world. There are very many emerging multinational corporations across the globe that are taking advantage of globalization to thrive. The markets are characterized by a rapidly improving industry in that they are extending their companies to other countries through the use of multilateral and bilateral agreements (Ramamurti and Singh, 2009, 43). The competition in the emerging market is said to be moderate but it is increasing as corporations establish themselves and demand increases.

The trade volume in the emerging markets is high while the trade barriers are rapidly liberalizing. The inward FDI is rated to be moderate to high. Emerging markets lie between the advanced markets and the developing markets in that they have not yet reached the level of the advanced markets and they are beyond the level of the developing markets. China, Turkey, India, Indonesia, and Brazil are among the countries where emerging markets are found. As for research conducted in 2013, it shows that the countries that are associated with emerging markets, their infrastructure is moderate but increasing as the economy goes up, they have achieved much economic liberalization when it comes to the regulatory environment (Cavusgil, et al.

2014, 35). The major sector of focus for most emerging markets countries is manufacturing while a few are focusing on services and the median age of the citizens of such countries is estimated to be 32 years. Emerging markets are facing competition from other emerging markets as well as advanced markets that are raising their standards with fear of being overtaken by the emerging markets.

The emerging markets are also facing challenges just as other markets across the globe and the only thing that can save an emerging corporation from failing is understanding the world market, the rules, and regulations set in accordance with businesses and the available untouched opportunities in the market. Success in an emerging market is not easy if the management team is not ready to take risks and use strategic schemes in running the business.


Bekaert, G. and Harvey, C.R., 1997. Emerging equity market volatility. Journal of Financial economics, 43(1), pp.29-77.

Bird, A. and Stevens, M.J., 2003. Toward an emergent global culture and the effects of globalization on obsolescing national cultures. Journal of International Management, 9(4), pp.395-407.

Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International business. Pearson Australia.

Clark, T. and Knowles, L.L., 2003. Global myopia: globalization theory in international business. Journal of International Management, 9(4), pp.361-372.

Czinkota, M.R. and Ronkainen, I.A., 2005. A forecast of globalization, international business and trade: report from a Delphi study. Journal of World Business, 40(2), pp.111-123.

Czinkota, M.R., Ronkainen, I.A. and Moffett, M.H., 2002. International business. Harcourt College Publishers.

Fayerweather, J., 1969. International business management. Thunderbird International Business Review, 11(1), pp.10-11.

Ghemawat, P. and Matthews, J.L., 2000. The globalization of CEMEX. Harvard Business School.

Gunhan, S. and Arditi, D., 2005. International expansion decision for construction companies. Journal of Construction Engineering and Management, 131(8), pp.928-937.

Harvey, C.R., 1995. Predictable risk and returns in emerging markets. Review of Financial studies, 8(3), pp.773-816.

Kumar, S. and Liu, D., 2005. Impact of globalisation on entrepreneurial enterprises in the world markets. International Journal of Management and Enterprise Development, 2(1), pp.46-64.

Lessard, D. and Lucea, R., 2009. Embracing risk as a core competence: The case of CEMEX. Journal of International Management, 15(3), pp.296-305.

Lessard, D.R. and Lucea, R., 2008. Mexican multinationals: Insights from CEMEX.

Ramamurti, R. and Singh, J.V., 2009. Emerging multinationals in emerging markets. Cambridge University Press.

Van Tulder, R. and Van Der Zwart, A., 2005. International business-society management: Linking corporate responsibility and globalization. Routledge.

Zahra, S.A., Rawhouser, H.N., Bhawe, N., Neubaum, D.O. and Hayton, J.C., 2008. Globalization of social entrepreneurship opportunities. Strategic entrepreneurship journal, 2(2), pp.117-131.

Download full paperFile format: .doc, available for editing
Contact Us