Essays on IBM Market Performance Case Study

Download full paperFile format: .doc, available for editing

The paper "IBM Market Performance" is a good example of a case study on marketing. This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products. IBM, therefore, conducted a survey-based study of decision-makers in different roles in various companies. The descriptive survey research design was used as information was obtained from the study participants in their natural environment, concerning their attitudes or beliefs on certain issues of the study.

The problem faced by IBM management is to increase the market share of the company. The MRP is: What are the factors that determine IBM market performance. The MROs were To determine the overall characteristics of the respondents To determine customers rating of IBM based on overall satisfaction, overall quality, the total cost of ownership and value offered To investigate the level of satisfaction offered by other companies and IBM To establish the inter-relationship between overall measure variables. In the process of the study, the following analytical techniques were put into use Chi-square analysis Paired sample T-test Regression analysis Factor analysis The results indicated that the level of satisfaction of the customers played a great role in determining companies’ market performance. 1.0Background Information IBM is one of the most successful international companies which provide IT equipment and associated services, having 50% 0f the $103.63 billion revenues in 2008 being outside the US.

The company is the top provider of computer hardware, software, and services. The hardware products made by IBM include mainframe and servers, storage systems and peripherals.

The company’ s services arm is the largest in the world, it is in the second position in software sales and also it is among the leading in semiconductors provision. In order to improve and compete effectively, IBM has made numerous changes in its operations. The changes have been in terms of merging with other companies, selling part of her business and buying new businesses. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products.

IBM, therefore, conducted a survey-based study of decision-makers in different roles in various companies. The descriptive survey research design was used as information was obtained from the study participants in their natural environment, concerning their attitudes or beliefs on certain issues of the study. The problem faced by IBM management is to increase the market share of the company.

Download full paperFile format: .doc, available for editing
Contact Us