The paper "Nokia - Opportunities and Threats" is a perfect example of a business case study. The high-tech industry is one of the most competitive and profitable in the world. Nokia had a good record and was one of the top mobile phone manufacturers before it was edged out with the launch of Android and IOS smartphones. Chen (2013) says that during the better days, Nokia brands accounted for a fifth of the world’ s 100 brands. For 14 years, it was the leading telecommunications firm before its market capitalization dropped rapidly to 87%, and its credit rating went to the lowest possible level.
Neelu (2014) adds that it became a successful company in the handsets market because it predicted the enormous demand for mobile phones, which other companies could not foresee. As of now, the company lags behind its rivals in the growth-oriented smartphone market. It can only regain its position by unveiling new products that compete against the best in the smartphone industry. Opportunities One of the major opportunities that Nokia can take advantage of is the growing smartphone market in the world.
Smartphones have changed the way individuals communicate in the world. A smartphone comes with many features that enable people to perform many tasks in addition to making calls and receiving emails. They also come with 3G and 4G internet that makes it possible for their users to access their social media sites with ease. According to a report by Statistica, there were 2.1 billion smartphone users by the year 2016, and the number is expected to surpass 5 billion by 2019 (Statista 2016). China is the world’ s largest smartphone market with India and the United States coming second and third respectively (Ming 2017).
On the brighter side, new markets are emerging in Africa and other countries in Asia, which means that it is a viable business opportunity for Nokia to invest in. The other opportunity that Nokia can take advantage of is its extensive distribution network. The company has one of the largest networks of selling and distribution that reach across countries. Neelu (2014) explains that Nokia is a global company that has a presence in over 150 nations.
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