The paper "Apple Inc and China as One of the Largest Emerging Markets" is a good example of a business case study. Globalization has been a great benefit for the multinational corporations (MNCs) that extend to other countries for economic and labour purposes. Globalization makes it possible for successful multinational companies to extend into other countries and excel. There are various opportunities in the different countries in which they set up their companies. However, since extending into other results in compulsory interactions with the people of such countries, various critical decisions must be made with regard to the financial performance of such MNCs to ensure success in such countries.
Countries such as China, for instance, have strict laws in relation to the setting up of multinational companies. Besides policies, there are other factors that pose challenges and threats to MNCs in the different emerging markets. The economic activities of the countries, the performance of the local companies that produce similar products and how strict copyright issues are treated are other factors that determine the nature of the operation of the MNCs.
This essay focuses on the case of Apple Inc. and China as one of the largest emerging markets. An analysis of Apple Inc Apple Inc. is an America-based company with its headquarters in Cupertino, California. It deals with computer hardware and software, consumer electronics, and digital distribution of various products such as iTunes, iCloud, and App Store among others. Its most successful products and services include the iPad, Mac, iPhone, and iTunes. It is considered one of the most successful electronics company. This essay discusses Apple Inc. an MNC, in China. The essay discusses the threats and opportunities that face Apple Inc.
in China, and the challenges that face the decision-makers involved in running such MNCs. Apple has such strengths as the manufacture and distribution of high-quality products, global recognition, and a high-profit margin. Apple busks in the glory of its strengths in advertising where it spends less with greater results as compared to strong competitors such as Samsung. Besides its extensive distribution channels inside and outside the US, it also experiences extensive brand awareness and a reputation of good quality. It, however, has weaknesses in its over-dependence on the iPhone, its decelerated innovation, and incompatibility with other operating systems. Taking the Chinese market into consideration, the low production costs are a great opportunity for Apple Inc.
There are opportunities in the fact that the market of the Internet of Things continues to grow rapidly. There is also the introduction of health gadgets within its products and separate wearable ones that are increasingly gaining popularity. The mobile payments market is also on the rise and the copyright protection that comes with Apple-related products encourages distributors and inventors to its use as a channel. The threats that directly face Apple include competition from related products and counterfeit products from countries such as China.
The nature of its products is high-end but slightly overpriced which the competitors overcome by the use of cheaper raw products. There have also been lawsuits and sanctions recently that tarnish the reputation of the brand. This is especially so in China where Apple Inc. faced sanction and international criticism for the employment of minors in its Chinese-based industries.
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