Essays on Identification and Evaluation of Marketing Opportunities Case Study

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The paper "Identification and Evaluation of Marketing Opportunities" is a great example of a case study on marketing. Calvin’ s is a fast-food service restaurant with a total number of 20,000 restaurants in more than 20 countries. The company has employed more than one million people in the countries it is located in. The organization serves an estimate of 40 million customers each day with most of the population comprising the Australian population. The organization has large market shares in the fast-food industry and it poses stiff competition to the leading brands which are McDonald’ s and Yum.

However, the organization has adopted various strategies to differentiate them from the stiff competition posed by the fast-food industry. The organization employees the "Plan to Lead" strategy which advocates for a clean quality environment on customer service delivery. The strategy focuses on the customer experience to ensure the customer is fully satisfied. The company's strategies advocate for a good relationship amongst the operators, suppliers, employees, and also the organization's shareholders so as to ensure the company's activities are streamlined. Products and services Calvin's offers a menu that comprises a variety of delicious fast foods as a way of ensuring customer satisfaction.

The fast foods range from chicken sandwiches, nuggets, hamburgers, salads, desserts, beverages, cheese, hot dogs, and many others. To ensure that it is relevant in the countries it is situated, Calvin’ s offers other locally relevant foods. For instance, Calvin offers the black and white burger in China, the popular gazpacho in Spain, and even Puffin India. Current markets Calvin has a strong customer base in most European Countries ranging from the UK, Australia, Germany, Italy, France, and many others.

In the Asian continent, Calvin is situated in China, Japan, and India. The company traces its origins to a restaurant in Melbourne, Victoria. The company became an international corporation in the year 2001 when it opened a location in Barcelona, Spain.

References

Barrientos, Stephanie, ed. Ethical sourcing in the global food system. Taylor & Francis, 2012:30-70

Curtis, Patricia A. "OSHA Regulations and the Food Industry." Guide to US Food Laws and Regulations, Second Edition (2013): 143-160.

Ghosh, Dilip. "Food safety regulations in Australia and New Zealand Food Standards." Journal of the science of food and agriculture 94.10 (2014): 1970-1973.

Husten, Corinne G., and Lawrence R. Deyton. "Understanding the Tobacco Control Act: efforts by the US Food and Drug Administration to make tobacco-related morbidity and mortality part of the USA's past, not its future." The Lancet 381.9877 (2013): 1570-1580.

Jackson, Charles O. Food and drug legislation in the New Deal. Princeton University Press, 2015:134-190

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