The paper "Identifying and Evaluating Marketing Opportunities" is a great example of a Marketing Case Study. The two clear opportunities existing for the cement-manufacturing factory are: Most people are choosing more stable structures and thus the intensive use of cement taking place, even the government is spending more money on infrastructure projects such as buildings; as a result, this is the right time to fully tap these markets. Second, roads are undergoing the transformation process via which the traditional way of building roads is being replaced by contemporary concrete roads. In SWOT analysis of an organization or an industry, opportunities are external factors beyond the control of the organization. The factory has to exploit the opportunities, which is one of the best strategies to accomplish the mission of the organization.
Organizational opportunities are areas, which may generate higher performance, and in this case, the cement companies can take advantage of the extensive use of cement in infrastructure and road building. The SWOT analysis offers information, which is useful in matching organization capabilities and resources to the competitive environment in which it operates.
The identified opportunities can bring about increased returns and growth. Porter's five forces model explains the dynamics of competition in an industry. In choosing the two opportunities, the five forces were considered. First, the threat of entry of new market entrants is very high and thus the factory has to endeavor to expand its customer base to beat its competitors. The threat of substitutes is very low and hence this will check competition from substitutes. The bargaining power of suppliers is high and hence this increases the costs. The competition between the existing players is high and this reduces the profitability of the company as the prices go down as the costs increase.
The bargaining power of buyers is high thereby reducing profitability for the company, as prices go down whereas the costs go up. Powerful buyers force prices to decrease and demand more value in the product as a result of capturing most of the value for them. The porter five forces model indicates that the cement industry is highly competitive and this translates into reduced profits. The cement industry attractiveness is thus low and hence the cement-manufacturing factory has to take a defensive strategy for coping successfully with the high competition. The defensive strategy will entail taking advantage of the new opportunities afforded mostly by the government because of its increased construction of infrastructure.
The factory can beat the rivals by sourcing tenders from the government to supply them with cement. The factory would have to offer low and attractive prices, but this would not decrease its prices, as it would supply very large quantities of cement. Strategic Objectives The set of strategic objectives that will enable the cement factory to take advantage of opportunities are To profit from the increasing demand for cement in Australia and address the growing demand for the economy, increasing profitability in return To enhance the factory growth by taking advantage of increased activity of development of infrastructure. To beat competitors or rivals by selling large amounts of cement at low and competitive prices so as to attract a large customer base. To position the factory at the forefront of the cement industry by promoting revenue, profitability, and growth.