Essays on Hilton Hotel Management and Expansion to International Markets Case Study

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The paper 'Hilton Hotel Management and Expansion to International Markets" is a good example of a management case study. In this essay, the focus will be an analysis of Hilton Hotels. Hilton Hotels Corporation is a globally known hospitality corporation that manages more than 3,890 hotels with more than 642,000 rooms within 91 states. In addition, the hotel employs more than 135,000 employees globally. The business manages some of the finest hotel brands and owned by private equity known as Blackstone Group. According to Forbes, Hilton is the 38th biggest private corporation operating in the United States.

Hilton Hotel has been in operation for many years which makes it an important avenue for the developers, travellers, and the partners. History Hilton Hotel was founded in 1946 which makes it one of the oldest listed businesses on the New York stock exchange. However, in 1949, the business became the first international brand to operate in Puerto Rico, Caribe Hilton. In Europe, Hilton Hotel opened its first branch in 1954 in Madrid. In 1959, Hilton Hotel introduced hotel business within the airport through opening up a branch in San Francisco Airport.

In 1965, Hilton International separated from the Hilton Hotel Corporation and later began to franchise in the United States. The hotel first launched its website (www. hilton. com) in 1995. The business has various brand names including Embassy Suites, Conrad, Hilton Grand Vacations, Homewood Suites by Hilton, Doubletree, Waldorf Astoria, Home 2 Suites by Hilton, Hilton Garden, and Hampton Inn & Suites (Allegrini & Davis,   2012, 181). Since the business was founded 90 years ago, it has been committed to creating an exceptional customer experience which has remained unchanged over the years especially with its experienced employees who continue to bring quality services to international visitors.

Hilton Hotels have headquartered in Mclean, Virginia, and considering that it is a private entity, it does not announce its financial performance within the public domain. Hilton Hotel sold two of its main hotels in the UK: Hilton Birmingham and London Metropole sold to Arthur Matyas. Moreover, the Hilton Hotel Corporation signed a multi-year contract for its resorts in Costa Rico and later opened Spa and Hilton Ras Al Khaimah Resort.

In 2007, Blackstone acquired Hilton Hotel Corporation and in the same years, the business was delisted from the NYSE to be a private entity. In 2008, it signed an agreement with Monit Investment that saw the development of 250-hotel rooms and Waldorf Astoria Residence which came to completion in 2011. Aims to the Target Market The main aim of the business is to fill the earth with light and warmth of hospitality. To achieve this, the hotel consistently provides superior global value to its customers through ensuring that its team members are knowledgeable and offer collaborative support, innovative solutions, and commitment to ensuring that the hotel maximizes on its profitability in every distribution channel with greater responsiveness, the accuracy of the deliverables, and speed.

The objectives of Hilton Hotel are central to the general business plan which involves taking good care of the customers and ensuring stability in business growth through having stable scorecard and steering the organization forward. The mission of the hotel ensures the involvement of employees in various activities, improving customer experience through offering products and services that meet their specific needs, developing operational efficiency, improving organizational structural designs, reinforcing the partnership with the customers, and diligently serving the local communities through its corporate social responsibility department.

Within the hospitality industry, the business targets customers seeking both hotel and accommodation services and reaches more customers through its penetration strategy that ensures the business brings services close to the customers.


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