The paper "Beginning a New Research Project - Fast Food" is a great example of management coursework. Today the popularity of fast food has attained unimaginable levels. Many people have developed strong habits around fast food and would live on fast food alone. In human feeding, dispositions develop in the early years and remain almost unchangeable throughout the life of an individual. Children learn everything they know from their family members and society. They eat what their parents eat, and when they go out with their parents they eat the fast foods their parents eat.
It is the family that introduces children to food and teaches them what to consider food and what is not food. Some of the knowledge they acquire on food include factors such as status, age, taste, nutrition, price, convenience nutrition among others which influence the choice of doo ones consumes. When children grow up they learn to make their own decisions regarding food. They may consider the same factors their parents considered or may use a whole new set of factors. The children attitude toward food change frequently and by the time they become adults the notions they acquired from their parent may have already disappeared The popularity and variety of fast food have grown in the last four decades.
There is a lot of literature on fast food. The earliest literature on fast food dates back to the Roman Empire. In the last four three decades, there has been an explosion of literature on fast foods. Some of the publications focused on the negative while others on the positive of fast foods. The publication s also captured the attitude of customers towards fast foods.
Mattsson and Helmersson (117-121) observed that students in various high schools knew and understood fast-food attributes that could be considered good and those that could be considered bad. Their study also described the difference between female and male students toward fast food. While boys considered fast food for the perspective of fasts eating and satisfaction, the girls had a broader perspective and context. Although the study indicated the negative and the positive attributes of fast foods as well as the attitudes the young students had toward fast food, it failed to take into account the royalty the student had toward the various restaurant that served fast foods and the level of service this restaurant offered.
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