Essays on Integrated Marketing Communication and Volunteer Tourism Coursework

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The paper "Integrated Marketing Communication and Volunteer Tourism" is a great example of marketing coursework.   Volunteer tourism is gaining popularity at faster speed all over the world due to the fact that many tourists especially fro America and Europe want a holiday that is based on the natural and cultural strengths of the destinations they are visiting. A volunteer tourism program is a wonderful opportunity for the tourists to get nature and culture-based tourism experience that ends up fulfilling the desire in the tourists to see that they have done something beneficial for the community they visit and that they have also learned a thing or two about the local culture. 1.1 Background information Volunteer travels have been in the business of volunteer tourism for the past twelve years providing opportunities for tourists to visit amazing places around the world and at the same time make a difference in the places they visit by offering their skills and effort towards contributing for a better world for both animals and humans.

The company has more than a hundred projects in over 20 countries in Africa, Asia, and Latin America.

Tourists have a chance of improving the lives of local people by offering essential services such as volunteering to teach, maintaining biodiversity and caring for endangered species. Apart from visiting beautiful sceneries in the regions the tourist visit, they also get a chance to participate in a cultural exchange where they get a chance of having a taste of the local cultures and know them in-depth, they learn different languages, cuisines and even make friends for life and so does the local people (volunteertravels. com 2013). The volunteer is guaranteed good care and support during volunteering.

The company offers placements where accommodation, food and meaningful activities are an essential part of the whole process. One is guaranteed safe travel, good treatment, and all the necessary information and support before, and during the tour.

References

*Ferell.O., Hartline.D., 2010, Marketing Strategy, Cengage Learning.

*Peter ,P., (2008). Consumer Behavior and Marketing Strategy, McGraw Hill

*Erasmus, A.C., (2002). Consumer decision-making models within discipline of consumer science: a critical approach, journal of family ecology and consumer sciences, vol 29, pg 82-90

*Baggozzi, R., (2002). The social psychology of consumer behavior, Buckingham: Open University press

*Diamond.S. (2012). Social Media Marketing For Dummies, John Wiley and Sons

Tourism NT (

*Benson, A. (2010) Volunteer tourism: Theoretical Frameworks and practical applications, Taylor and Francis

*Smith, K., & Holmes, K. (2012) Managing volunteers in tourism, Routledge

Volunteer travels official website http://www.volunteertravels.com [Accessed on 29/ April/ 2013]

Wearing, S. (2010) Volunteer Tourism: Integrating Travelers and communities, Cengage learning

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