Essays on Change Management in Coca Cola Case Study

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The paper “ Change Management in Coca Cola” is a meaningful   example of the case study on management. According to an ancient philosopher like Heraclitus from Greek, the only change is permanent than any other thing. Heraclitus argued out change forms the core of the universe. This wise though stresses why implementation of strategic change forms a critical part of organizations and humans alike. Change management is the structured way of transforming organizations, its methods of operation, its staff, and culture from a current model to another desired model that is favorable for future progress.

The process of ensuring that change is successful is then referred to as the implementation of strategic change. Proper implementation of strategic change will enable the organization and staff to accept change within the organizational setup. In organizations, change can result from an alteration in technology and change in strategies of operations among other sources. With social, political, and economic uncertainties in the global business environment, it is paramount for organizations to adopt the implementation of strategic change to guarantee their survival in the dynamic business environment (Hiatt and Creasy, 2003).

It is also a fact that all factors that appear naturally are subject to continuous change yet human beings have the tendency of resisting change. In organizations, to manage change resistance, there must be a proper measure for the implementation of strategic change. This report seeks to examine the importance of change to organizations, implementation of strategic change process, the role of stakeholders in ensuring successful implementation of strategic change, overcoming employee resistance to change, and the strategies for implementing organizational successful change. The paper tackles these areas with regard to the Coca Cola Company. Why Organizations Should Adopt Implementation of Strategic ChangeIt is crucial for organizations to adopt change for various reasons.

Firstly, it has been stated that organizations need to change to allow them bring new changes to cope with changes in the business environment.

References

List of References

Coca Cola 2011, Sustainability Report, Viewed 29th March 2013 from

http://www.coca-colacompany.com/sustainabilityreport/

Coca Cola 2009, Coca Cola Journey, Viewed 29th March 2013 from

http://www.coca-colacompany.com/

Barton, A & Wensley, R 2002, Weitz: Handbook of Marketing, London, Sage Publishers.

Bass, M & Ruth, B 2009, The Bass Handbook of Leadership: Theory, Research, and

Managerial Applications, New York, Free Press.

Hiatt, M & Creasey, J 2003, Change Management: The People Side of Change (2nd Edn), NY:

Prosci.

Kotler, P & Armstrong, G 2010, Principles of Marketing, New Jersey, Routledge.

Oreg, S 2003, Resistance to change: Developing an individual differences measure, Journal of Applied Psychology, 88(4), pp. 680-693

Pardo Del Val., M., and Martinez, C 2003, Resistance to Change: a Literature Review and

Empirical Study.Management Decision, 41(2), p. 148-155

Paton, A & MacCalman, J 2008, Change Management: A Guide to Effective Implementation

(3rd Edn), London, Sage Publication.

Samaldhal, P 2011, Employee Engagement for Coca-Cola Refreshments (CCR). February 2011

Conference. Viewed 29th March 2013 from

http://www.coca-colacompany.com/annualreview/2011/pdf/TCCC_2011_Annual_Review.pdf

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