The paper "Class as a Tool to Target Consumer Cultures" is a great example of a management essay. Business organizations that comparatively perform better compared to their competitors must learn and understand the factors that affect their businesses. Among the factors is the social class that plays a crucial role in business operations. If understood and put into perspective then the business is bound to thrive. In this paper, there is an evaluation of the significance of social classes to the marketers to enable them to target the consumer cultures (Firth, 2008).
People within the community are often grouped according to their level of education, income, wealth, or occupations. The dynamism created by this varied nature of the market should be understood by the marker to bear in mind that each of the classes has a unique way of purchase and preferences. The classes have a great impact on consumers’ behavior (Stanford, 2004). The classes that do normally exist are the poor; the middle class and the rich. The rich tend to purchase goods of high quality in large quantities.
The rich always tend to purchase goods such as fine jewelry from the highly expensive stores while the poor give more focus on the basic commodities. The middle class is a trait of customers that aim at making their lives better; they are future-oriented and highly ambitious (Stanford, 2004). The goods and the services traded in by the marketers must then be suited to meet the target population. It is important to evaluate the behaviors and the classes of the consumers to make the right choices about the market. CLASS LADDER The proclivity by the consumers to shift in classes occurs within the society (Mitchel, 2015).
The shift can be upwards to a higher class or towards a lower class depending on the factors that are under consideration. The upward mobility would occur in cases of a change in profession, a promotion within for a consumer that would be reflected by the increment in salaries (the United States, 2014). The upward mobility can also occur with incidences of migration and settlement towards different places with enormous lucrative opportunities.
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