Essays on Nestle Market Analysis Case Study

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The paper "Nestle Market Analysis " is an outstanding example of a marketing case study. Nestle suffices to be one of the world’ s largest companies in the food and nutrition sector. Having its headquarters in Vevey, Switzerland, the company has expanded its operations beyond the Swiss boundaries. Currently, the company operates in 115 countries (Nestle 2010). It employs approximately 280,000 employees. The company offers a variety of product categories such as bottled water, baby foods, coffee, chocolate, healthcare and sports nutrition and dairy products. Some of the company’ s global brands encompass Nescafe, Kit Kat, Movenpick, Nespresso and Haagen-Dazs.

Ice cream and milk products are the firm’ s greatest product brands since they account for one-fifth of the total turnover of the company by 2009. The development of the Nestle business has capitalized on the ability of the company to form significant partnerships with organizations including development boards and business enterprises. The management of the Nestle Group is in accordance with the geographical position of its outlet firms categorised into zones to integrate the cultural aspect into its marketing operations. The report discusses the marketing environment of the company including its strengths, weaknesses, opportunities and threats.

The report also covers the proposed re-introduction and re-branding of the Maggi Magic Meals product in India with regard to the market’ s cultural attributes. Nestle: Brand and Product Mix The diversified range of product categories produced by Nescafe includes baby food, bottled water, cereals, chocolate and confectionery, coffee, and chilled, culinary and frozen foods. The other product categories encompass dairy, drinks, food service, healthcare nutrition, ice cream, pet care, sports nutrition and weight management (Nestle 2010). Figure 1 below shows the organic growth, sales volume and sales percentage by product category. Figure 1: Nestle: Organic growth, sales volume and sales percentage by product category Operations by Country and Region The company realizes the majority of its sales from Europe.

By 2009, the sales that the company realized in Europe were worth € 33,121,000.

Reference

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Annual Report 2013 2014, ‘Nestle.com’, Available at: http://www.nestle.com/asset-library/documents/library/documents/annual_reports/2013-annual-report-en.pdf

Nestle 2006, ‘The World of Nestle’. Available at: http://www.nestle.it/asset-library/documents/pdf_nostri_report/12_theworldofnestle.pdf

Nestle 2010, ‘Nestle-Switzerland’, IUF Dairy Industry Research. Available at: http://www.iuf.org/sites/cms.iuf.org/files/NESTLE%20.pdf

Nestle 2011, ‘2011 Annual report English’, Available at: http://www.nestle.com/asset-library/Documents/Library/Documents/Annual_Reports/2011-Annual-Report-EN.pdf

Nestle 2014, ‘Annual report 2014’. Available at: https://www.nestle.com/asset-library/documents/library/documents/annual_reports/2014-annual-report-en.pdf

Nestle 2016, ‘New Products’. Available at: http://www.nestle.com.my/brands/new_products/home

Ondracek, J, Bertsch, A & Taft, M SC 2012, ‘Scanning the Business Environment in India: An Overview of Select Multinational Companies in the Indian Marketplace’, Viewpoint.

Stevens, A, Fosness, D, Katz, J & Jeffrey, S 2012, ‘Nestle’, Robin School of Management.

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