Essays on Core Strategic Issues Facing Indigiearth Company Case Study

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The paper "Core Strategic Issues Facing Indigiearth Company " is an outstanding example of a marketing case study.   A critical business issue can be a problem or an opportunity that is crucial to the success of the organization (Evans 2013, p. 1). The crisis or chance can relate to the core function of the organization. It may be affecting a considerable number of the people within and external to the organization either directly or indirectly. For a problem, it can be having adverse effects on customers and other key stakeholders to the business.

Critical issues in an organization require identification and analysis since they have strategic implications for the company. Identification and analysis of problems/issues affecting an enterprise help in coming up with solutions to address them as part of the organizational strategy. This assignment uses a case study of a selected company to identify and analyze its core strategic issues facing the company in its environment. The assignment will also discuss the external strategies that the organization should pursue in its environment. The internal changes that the company requires so as to implement those external strategies and the human resource implications for these external and internal changes are described. The Selected Company The company in this analysis is the Indigiearth Company that provides services to the hotel and tourists.

Sharon owns and runs the company personally regarding its management, funding, and strategic decision-making. Currently, the company is on the verge of expanding internationally, and Sharon is making several decisions to ensure that the company competes in the international market. Core Strategic Issues Facing Indigiearth Company At Indigiearth Company, Sharon is facing core strategic issues when making decisions to expand the business internationally.

Sharon faces the problem of sourcing food and cosmetic ingredients that are essential for ensuring that the company produces enough to meet the international market demand. These components require specialized knowledge for their products that the enterprise does not have to be able to make their own. Currently, she is using traditional agricultural techniques to source the ingredients, and that is not sufficient for the business to meet the increasing demand in the international market. The second core strategic issue that the company faces is the selection of investors and partners in the company.

Sharon wants to partner with other people and businesses in the international market as a strategy to enter the international market. She also wants more investors for the business to ensure it has enough funds when entering the international market. To grow the dealing, Sharon will require more finances to be raised by new investors to purchase new equipment for production and packaging. There is tension in choosing the right type of investors and partners for the business. The third core strategic issue for the enterprise is scaling and building a sustainable supply chain for the company that will help in saving time for the excellent opportunity for expansion to the international market. There is also the strategic issue of recruiting new staff in the business.

The new employees will cater to the increased work in the company and also access more suppliers and the development of a larger scale sales framework.


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Becker, B., & Huselid, M, 2006, Strategic Human Resources Management: Where Do We Go From Here, Journal of Management, Vol. 32, No. 6, pp.898-925.

Evans, J, 2013, Addressing Critical Business Issues through Strategic Planning, Executives, Available from <>

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