The paper "Situational Analysis of Domino’ s Pizza" is a perfect example of a case study on management. Domino’ s pizza, which is a multinational company that specializes in providing fast food products and mainly pizza, in particular, offers both delivery and dine-ins for its customers. Through the course of their development, they encompass technology in their provision of services and products like the development of smartphone applications which facilitate efficiency in ordering systems (Tang and Tang, 2012). Having conducted research on its macro environment and the competition status including market analysis, SWOT analysis was also carried out to reveal various underlying internal and external influences to the business (Abdi et al, 2013).
This retrospect paper seeks to provide a reflection on the power of the franchise including pricing and location which facilitate Domino’ s pizza’ s strategic positioning in the venture. Discussion While conducting research on Domino pizza, I realized that they are among the most successful pizza chain not only in Australia but worldwide in general. Having over 570 outlets within Australia, they are able to provide delivery and takeaway faster than their rivals (Powell and Nguyen, 2013). Through the analysis of the study, one realizes that Domino’ s pizza being one of the largest restaurants in the united states, it does not deal with pizza preparation and delivery as the name may suggest but it also encompasses other products like sandwiches, boneless chicken, salads, pasta, breadsticks, wings among many other dessert items (Tang and Tang, 2012). In the view of consumer behavior, Domino’ s pizza has taken consideration of the satisfaction of its customers’ needs by providing high-quality products and services at retail.
Through conducting regular market analysis, they are in a better position to understand the prevailing market forces including anticipating changes in customer interests and preferences (Huang and Sarigö llü , 2014). I also noticed that Domino’ s pizza has streamlined its food processing chain to process foods with low carbohydrates to reduce levels of obesity in the United States and the world in general.
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Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113- 132). Springer New York.
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Powell, L. M., & Nguyen, B. T. (2013). Fast-food and full-service restaurant consumption among children and adolescents: effect on energy, beverage, and nutrient intake. JAMA pediatrics, 167(1), 14-20.
Schlosser, E. (2012). Fast food nation: The dark side of the all-American meal. Houghton Mifflin Harcourt.
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