The paper 'How World Vision Make Their Advertisement Stand out " is an outstanding example of a marketing case study. With the use of the theory of selective exposure, attraction and perception, World Vision is able to make themselves known to people all over the world. To start with we have to examine what these terms means and their applications. First, exposure is the cause that makes buyers be able to detect stimuli when they get into contact with it. This is the possibility of one noticing something or news.
Secondly, attention is how processing action is diverted to a specific incentive. Things that make one attracted to it may comprise of dimension, paint, site and novelty. Marketers’ use more creativity for the product to be easily noticed. Thirdly, perception is the way one develops an analysis of a spur. In trying to decide what the stimuli mean, one has to decide on, categorize and interpret records. With these in mind, marketers will use available means to present this information to target groups such as electronic and print media. Introduction of the World Vision Organization This is a Christian charitable group that was formed to work with kids, families and their communities globally (World Vision, 2014).
It helps to elevate children from poverty and unfairness. The group has is currently working in almost one hundred nations and provides funding to over fifty countries. The organization has a dream testimonial that states “ Our vision for every child, life in all its fullness. Our prayer for every heart, the will to make it so. ” (Sic) (World Vision, 2014). Its main aim is to solve the factors that lead to abject poverty and improving the living standards of children.
It does so with the combined support of donors and the society that has the determination to help it accomplish this dream. The body operates under the belief in honesty and stewardship as their core groundwork. It has achieved recognition from both the Charitable Navigator and the Better Business Bureau’ s Wise Giving Alliance (World Vision, 2014). The organization is also a member and played a role in the formation of the Evangelical Council for Finance Accountability. The advertisement that the organization made on the internet has features such as attractive picture, powerful words and a nice background.
The wording in the advertisement are well placed that will enable anyone to read and get a clue on what they are doing. It has a picture of a girl carrying a container and a man helping her at the same time having a chat with her as the walk. The kid seems to have come from a poor family and is in a remote village where they go to fetch water on foot.
The man has a t-shirt that represents the organization and he looks well off. Analysis of the attention the advert has created The top of the advert contains the logo of the society. It’ s written in bold letters and unique designs. It has an orange color and a star in it. This is to make it look different from other advertisements or company logos. The main body of the massage was written in different word fonts and shadings. This was basically to make one figure out what the club is trying to say.
The words ‘ the root causes’ are placed in an attractive way that one cannot miss seeing. Consequently, ‘ poverty’ is in larger fonts than all the words in the text and its bolded. This gives the state of the people that society is trying to help. It’ s like a shouting word that tries to pass the message directly to its targeted audience.
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