Essays on Bendigo Spirit Basketball Club Sponsorship Case Study

Tags: Promotion
Download full paperFile format: .doc, available for editing

The paper "Bendigo Spirit Basketball Club Sponsorship" is a great example of a marketing case study. Bendigo Spirit Basketball Club (BSBC) is based on Bendigo, in the central region of Victoria. The club plays their home games at Bendigo Stadium. The club became the 9th Women’ s National Basketball League (WNBL) club after it was approved to enter the 2007/2008 season. The team is based in the Bendigo region which has a population of 71,000 people and it has solid support from the media, local businesses, and the community (WNBL, 2016). The town of Bendigo has a strong reputation for basketball, especially in the local leagues and associations.

The Bendigo Spirit won the WNBL championships in 2012/2013 and the 2013/2014 seasons. In the 2014/2015 championships, they were runners-up. This is a sponsorship proposal to Sportmans Warehouse (2016) for the 2016-17 season. The proposed promotion package is 'Game Night Partner and Season Box Package' where Sportsman Warehouse will enjoy the following benefits as outlined in the website (“ Bendigo Spirit Sponsorship” , 2016) for the game sponsored, the sponsor will get exclusive naming rights for one game night as well as promotional advertising which is worth $5000.

BSBC will also provide major signage at the sponsored game night. The company will also get four-seater for the whole season which includes four home games. In addition, the company’ s signage will be placed at the front of the corporate box for the whole season free of charge. Additionally, there will be our VIP passes to half-time function for the full season with additional 20 general tickets for the sponsored game night. Additionally, the company will receive 20 VIP passes to half-time function for the game night sponsored.

The company will also get invitations to BSBC sponsor functions, it will have priority access to home finals as well as recognition on the front and back recognition on the program of the sponsored game night. Additionally, the company will get a full-page advertisement on the game night program. The Court Announcer on the sponsored game night will also give a promotional read. The company will also enjoy the opportunity to run an in-game promotion or have a product giveaway on the sponsored game night.

Finally, the company will get promotion as an official BSBC sponsor and will be listed on the Bendigo Spirit website (WNBL, 2016).   Bendigo Spirit Basketball Club Sponsorship Proposal Introduction This Sponsorship proposal aims at soliciting funds for Bendigo Spirits Basketball Club from the Sportsmans Warehouse, sports and fitness apparel, equipment, and accessories retail organization with stores in the Australian Capital Territory (ACT), Victoria, and New South Wales. The proposal will include a cover letter to the sponsor and a discussion of major issues pertinent to sponsorship which include; a profile of the organization, marketing plan, benefits promotional plan, and inventory assets. Cover Letter Dear Mr. My name is (INSERT NAME), a representative of the Bendigo Spirit Basketball Club, based in Bendigo, Victoria.

We would like to ask you to consider becoming our sponsor for the 2015/2016 season. We have the Game Night Partner and Season Box Sponsorship Package which is packed with benefits for Sportsmans Warehouse.

References

Baker, E. R. & Esherick, C. (2013) Fundamentals of Sport Management. Human Kinetics, Illinois.

Bourke, A. (2015). Bendigo Spirit Presentation Night. Bendigo Advertiser, May 26, 2016. Retrieved from http://www.bendigoadvertiser.com.au/story/2941620/bendigo-spirit-presentation-night/

Gaines, A. (2009). Building a Better Bulls Eye. Retail Merchandiser, 49(4), 16-21

Graham, S., Neiratti, L.D., and Goldblatt, J.J. (2001). The Ultimate Guide to Sport Marketing. McGraw-Hill, New York.

Irwin, R.L., Sutton, W.A., and MC'.Carthy, L.M. (2002). Sports Promotion and Sales Management. Human Kinetics, Champaign, Illinois.

Kaser, K. & Oelkers, D. B. (2008). Sports and Entertainment Marketing, 3ed. Thomson Learning Inc. USA.

Pedersen, P. Miloch, K. & Laucella, P. (2007). (2007). Strategic sport communication. Human Kinetics, Illinois.

Sportsman Warehouse (2016). Our story. Retrieved 25 May 2016, from http://sw.com.au/our-story/

WNBL. (2016). Kerryn Harrington re-signs with the Bendigo Bank Spirit. http://wnbl.com.au/bendigo_news/kerryn-harrington-re-signs-with-the-bendigo-bank-spirit/

Bendigo Bank Spirit 2007-2015. http://wnbl.com.au/bendigo/club-history/

Bendigo Spirit sponsorship retrieved 24 May, 2016 from http://wnbl.com.au/bendigo/sponsorship/

Download full paperFile format: .doc, available for editing
Contact Us