The paper "e-Business Trends of Amazon " is a perfect example of a business case study. The goal of Amazon. com is to become the world’ s most customer-centric organization, a place where customers can visit and browse and find anything and everything they might want to buy online. The goal also includes offering customers maximum variety at the lowest price. Amazon. com offers a large number of new and used items in categories including books, movies, music and games, digital download, computers, electronics, grocery, health, beauty, toys, clothing, shoes, sports accessories, auto tools, etc.
Amazon. com has become the market leader in its market segment by efficiently using its CRM methodologies combined with technological backup and supply chain management. Introduction: The world is changing like never before, customers are becoming more and more demanding and competition in business is very stiff. In such a scenario, many companies have taken their business to the virtual world. The traditional way of doing business, called ‘ brick and mortar’ cannot help businesses grow at the pace required. Companies are looking for new ways and platforms to grow the business at a rate that matches the growing expectations. To do so, companies have started launching business thru the web world.
They have opened a whole new segment and a new platform to run their conventional business. Many businesses like buying and selling goods, grocery retail and bookstores are now available online. In this report, we will be looking at one such business: Amazon. com Inc. Background of Amazon. com: Amazon, now a multinational e-commerce organization, started its operations in only the USA when started. Its operations, spread across the world are controlled from Seattle, USA. Amazon. com is now the US’ s biggest retail chain having a business online only.
It has outgrown its competition more than three times. The company was incorporated in 1994 by an American businessman Jeff Bezos, and its online operations started in 1995 with a book store.
About us from Amazon.com website :available at www.amazon.com
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