Essays on Performance Management System of Nestle Case Study

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The paper 'Performance Management System of Nestle" is a good example of a management case study. Performance management consists of activities targeted at ensuring that an organization’ s goals are consistently efficient and effective. It also refers to processes by which an organization aligns its resources towards the corporate objectives (Martinez 2001). Therefore, the key focus of performance management is on employees, a department or the entire organization. This report focuses on the performance management system of Nestle. It examines how Nestle works together with employees to identify and improve weaknesses in their performance with the view of making them more productive. Situation analysis Situation analysis refers to the analysis of the significant factors essential for the future development of a company’ s management.

Nestle is currently a leader in the manufacture of health, nutrition and wellness products in Australia. Started in Switzerland in 1866, the company is today a global brand (Nestle 2013). In Australia, the company is major food manufacture with 11 processing plans distributed in Queensland, Victoria and New South Wales. Nestlé ’ s total sales average AU$2,657, with the total number of full-time equivalent employees estimated at 4,220 (Nestle 2011). Nestle is one of the largest food processing companies with over 500 factories scattered in some 86 countries.

The company manufactures more than 500 food products. Nestle has over 280,000 employees. Nestle products have experienced great demand in the last five years with researches indicating that the company’ s target market and retailers in Australia are willing to buy more of the product than what the company currently offers. With some 8 million households, Australia represents one of the world’ s largest consumers of processed food products.

However, several factors such as technology and competition affect the company’ s product sale and their life cycle (Nestle 2012; Pulendran, Speed & Widing 2003).

References

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Pulendran, S, Speed, R & Widing R 2003, ‘Marketing planning, market orientation and business performance,’ European Journal of Marketing, Vol. 37 No. 3/4, pp.476-497

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TAS 2013, Formal methods of performance management, viewed 17 Dec 2013, http://www.development.tas.gov.au/__data/assets/file/0015/17331/MM-and-R_Formal_methods.pdf

The Times 2013, Responding to changing customer requirements: the drive towards Wellness A Nestlé case study, viewed 17 Dec 2013, http://businesscasestudies.co.uk/nestle/responding-to-changing-customer-requirements-the-drive-towards-wellness/strategic-development.html#axzz2nnUDZpJV

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