The paper "Cross-Cultural Negotiation & Management, Euro Disneyland " is a perfect example of a management case study. The first part of this paper brings out different cultures that are portrayed in different countries. The second discusses the main difference between the two cultures. Mistakes that companies make when investing in a new culture as well the recommendations on what companies must do to make them incorporate well with other cultures are also discussed in the third part of the paper. Euro Disneyland is vividly described in the case to be a bottleneck in France. Disneyland is believed to be an American theme park as initially it was introduced in California.
It was later opened in Florida and Tokyo have had great success. This success inspired them so much such that Walt Disney Company was introduced in Europe and Disneyland was also introduced in France. There was much anticipation that the golden run will persist and after a lot of planning and other development, it was launched in Paris. Due to new cultures in place, Disney encountered new challenges that made it not to operate smoothly. Using Hofstede’ s cultural dimensions as a point of references, there are main cultural differences that are portrayed between France and the United States.
One of the main challenges was the power distance. The power distance index computes the extent whereby lower class agrees on the offer given by the society leader (Feldman, 2008). In the United States, the index of power is relatively lower than in France. This means that equality at the societal level is different such that, French people have always felt like foreigners even in their own soil and the supervisors for most jobs were Americans. Avoidance of Uncertainty: This is the extent whereby most people always feel threatened by ambiguous situations.
UAI is quite lower in America as opposed to France. Euro Disneyland is known to be American in its theme. According to the people who made a stopover at the euro Disney, French people were seen to be more ambiguous as opposed to the Americans. Individualism: This is the tendency where people simply take care of themselves and their immediate family without caring about others.
This aspect is seen to be common and very high in both countries (Welch, 2004). According to the Hofstede analysis, the Central American countries had a much lower level of individualism more than other countries. In the analysis of Hofstede, countries such as Malaysia have a closed-door meeting where few selected powerful leaders are chosen. Masculinity: Societies that have higher masculinity has more value on their money and their success. In America, there is higher masculinity as opposed to France. France was never seen to be a priority for Disney during the time when Euro Disney was introduced.
Japan from the analysis has highly masculine that has a masculine where Sweden had the lowest measured value. From the analysis of Hofstede’ s analysis, if one opens an organization in Japan, there might be more successful if a male is selected to manage the organization. Trompenaar has contributed a lot in the cultural differences between the United States and France. Cultures are believed to be aped by a given group of individuals depending on the way they were brought up. According to Trompenaar, cultural disparities exist in three ways.