The paper “ To What Extent Does Web-Based Advertisement Contribute to Final Adoption of Toyota Prius in Australia? " is a delightful example of a research paper on marketing. Toyota Motor Corporation has its headquarters in Toyota, Aichi, Japan. The firm is a global automaker. In 2010, the firm was ranked as the largest automobile manufacturer by production globally. Kiichiro Toyoda (Toyota, 2012) founded the firm in 1937. The corporation is made up of companies such as Toyota, Hino, Lexus, and Daihatsu motors in addition to other non-motors companies. Toyota entered the American market in 1957.
Initially the name Toyota was associated with toys and pets in American markets and thus it was dropped for some time although the name continued to be used in other markets. The company was awarded the first Japanese quality control award in 1980s and started to engage in motorsports. The 1973 oil crisis saw many motor consumers turn to smaller cars, which were more fuel-efficient (Toyota, 2012). Since American car manufacturers neglected small economy cars since they were seen as entry-level products, their small cars were of low quality.
During mid 1960s, USA imposed 25% tax on importation of light trucks. Consequently, Toyota and other companies started to build motor plants in the US by the early 1980s. In the 1990s, Toyota entered the luxury market after the successful launch of Lexus in 1989. By 1997, the firm began production of the world’ s best selling hybrid car, the Prius. The firm also had a major presence in Europe (Toyota, 2012). The firm was listed on New York and London stock exchanges in 1999. The philosophy of the firm that has evolved over time is reflected in the terms “ lean manufacturing” and “ Just in Time production” that the firm is credited for their development.
The values and methods employed by Toyota management are referred to as the Toyota way. The values of the firm are summarized into five principles: challenge, improvement, go and see respect and teamwork. In 2006, Toyota was the most profitable automobile company and in 2008, it was the largest automobile in the world. The company has introduced new technologies in the motor industry (Toyota, 2012).
One of these technologies was the introduction of mass-produced hybrid gasoline-electric vehicles, which the firm claims to have sold in excess of 2 million by the end of 2010. Toyota is present in all parts of the world and has manufacturing plants or vehicle assemblies for local marketsюToyota PriusToyota Prius is a hybrid car manufactured by Toyota Motor Corporation. The company is famed for being the first motor firm to produce and commercialize hybrid cars on a large scale (Toyota, 2012). In the category of hybrid cars, Toyota Prius has emerged as the best selling hybrid car in worldwide.
Toyota Motor Corporation currently produces hybrid cars such as the Prius, Highlander, Auris, and Camry. By the second quarter of 2007, the firm had sold one million hybrid cars worldwide. The firm is aiming at making all cars to be hybrid in the end. Toyota Prius was formerly a compact sedan but it has undergone some improvements into a mid-size hatchback. The car is a full hybrid electric. The car is rated as the cleanest vehicle sold in the US based on toxic emission and smog-forming (Toyota, 2012).
Toyota Prius was first sold in 1997 in Japan. The brand was the first of the hybrid cars to be mass-produced. The introduction of the Toyota Prius in the global market occurred in 2001. It is in the same year that the car was officially launched in the Australian market. The car is currently sold in more than 70 countries and regions worldwide including Australia. Toyota Prius sales by 2008 totaled 1 million (Toyota, 2012).