The paper "Factors That Influence Meal Choices" is a great example of a Marketing Term Paper. The meal options were varied enough to include American, French and Italian dishes, from which the three interviewers were to choose. From the interview, there is a very evident difference in preferences and even ranking of the five choices for a meal. As highlighted earlier on, choices for a meal would depend on one’ s personality or given demographics such as age, gender, family situation, income, and ethnicity amongst others. From the two tables above (Table 1 and Table 2), it is possible to find out which meal is most preferred by an individual from the three interviewees.
However, it can be very difficult and challenging when trying to make an identification of the most preferred meal by the three. This is because the factors that influence choice are varied, hence the essences of this report in detailing the same. Nonetheless, if the report were to go by the ranking of the meals, a numerical method can be devised to predict the one meal that is most probable to sell against the other four, with respect to the selling hotel’ s point of view. Meal Option Option 1 Option 2 Option 3 Option 4 Option 5 Total Ranking 6/15 8/15 14/15 6/15 11/15 Table 3: Summation of the rankings per meal option This approach/idea sums up the rankings of each of the five meal options, as valued by the three interviews.
As such, the maximum score in ranking would be 15 and indicates the meal that is most probable for sale. From this, as is in Table 3 above, the most probable meal for sale is course option 3, followed by option 5 and then option 2, with Options 1 and 4 scoring the same in probability for sale.
The important point to note is that in this approach for analysis, the scores present the probability for sale from the hotel’ s point of view. It, however, does not present the picture of the most preferred meal, because, once more, the factors that influence meal choice are varied from one individual to another. The task can be even more challenging when it involves so much diversity in preferences as seen above. 5.0 Personality and Meal/Food Choice A person’ s personality defines their preferences and ways of making choices for various things and not only food.
Interestingly, there are two major intricate aspects that define personality, as it, in turn, influences a person’ s choice of food. According to Dindyal (2003), the first of these two aspects is religion and the second is culture, which has been mentioned earlier. Keller and Seigrist (2015) carried out a study to give a general view of the two to detail how the theory of personality relates to food choice.
The study adopted the Path models which revealed that a personality characterized by honesty and preference for openness to a new experience is associated with a higher affinity for fruits, vegetables, and salad. This means that such personality chose meals that have less meat content, and also prefers less soft drink consumption. Such is closely similar to a personality of friendliness and sociability, which is also in preference of low meat consumption (Ajzen, 1988).
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